If thereâs any difference between âclothesâ and âfashion,â itâs that the latter can double as art. Fashion is imaginative, emotional, and evocative of things much larger than just âI am covering my body.â On one side of the spectrum are mainstream retail trends â clothes you can easily buy that help you say something about who you are that day. On the other side is haute couture â a veritable playground for designers with the means to create garments that are much more about fantasy than function.