lipstick animation. Text: Beauty School - Color-Changing Lipstick - Color-changing lipstick was first popularized in 1922, when Tangee released an orange-colored lipstick that applied clear and changed color to suit the wearer. And it's still available today. Most color-changing cosmetics are formulated with Red 27, a colorless dye that turns pink when it comes in contact with moisture and your body's natural pH. Your mood, as it's often marketed, doesn't do the work. While the tone of the pink may darken with increased moisture, the shad itself won't change. Depending on your skin tone, the hue appears more or less vibrant.