00:04This is my lifestyle.
00:08I feel like I'm living in this way.
00:15At first, I feel like I'm the most cute person.
00:31Tokyo, Japan.
00:33This is a land known for order and discipline.
00:36But for every social custom and rule, there are those who seek to break them.
00:41I'm here to find Decora Girls.
00:51More than ten years after this iconic fashion subculture began,
00:55a new generation is pushing the limits even further.
00:58This is a culture where there are school uniforms, here there are uniforms for work,
01:02pretty much uniforms for everything.
01:04Kat is a German Decorrer living and teaching English in Tokyo.
01:08How does this allow you to really express who you are?
01:13Decorrer fashion is fun fashion.
01:14It's very against the mainstream of things.
01:17It's not in a magazine.
01:18It's not elegant.
01:19It's very much boom in your face.
01:21It can scare people a little bit.
01:23Some people just go, oh, that might be a weird person there.
01:25While Decorrer might be a direct rebellion against Japan's strict uniform culture,
01:31these girls aren't outcasts or loners.
01:34In fact, some of them are celebrities.
01:39It's very interesting.
01:44With over half a million followers on social media,
01:48Kuribayashi is one of the most famous Decorrer Girls in the world right now.
01:59And Yunyan is one of the rare Decorrer boys with an equally fanatic following.
02:03I meet them at their favorite cafe, a self-styling salon in the neighborhood of Harajuku.
02:08Why do people feel that they have to come here to get ready?
02:12They can't do it at home?
02:13In Harajuku, if you come to Harajuku,
02:16if you come to Harajuku,
02:16all of these people are gathered together.
02:20So, you can share it with them.
02:22It's a pattern that you can share with them.
02:26It's cute!
02:29How long have you both been dressing Decorrer?
02:32About six or seven years.
02:37So, this is your favorite Decorrer store?
02:40Yes.
02:46Fun as it may be, I have to wonder,
02:49could they be using the colorful barrettes and accessories to hide behind?
02:53You see this as being like a mask, like you're playing a character.
02:57I'm supposed to make a mask and hide behind the face by mostly wearing a mask,
03:04but I didn't have a mask that happened because my body has changed.
03:09I mean, I think the sun is a lot of cold air, right?
03:12There's a piece of joints, right?
03:14It's the same as I think it's possible.
03:19Kurubayashi and Yunyan seem to embody this style completely.
03:24But what did Decora look like when it first began?
03:35So Shiaoki is the founder of Fruits magazine, the most respected publication in Japanese street fashion.
03:46He has been documenting Japanese street style for more than 20 years.
04:00The Decora girls that I've seen have really pushed the amount of accessories they wear to the limit.
04:18Japanese culture values the group over the individual.
04:22It's the way social order is maintained.
04:26Decora may be breaking the mold, but maybe it's still within the framework of what is accepted.
04:31I'm hoping to get some perspective from a Decora girl who lives outside the city.
04:37When I was in high school, I didn't have a difference.
04:4723 year old Kanaye lives in the suburbs of Tokyo with her husband, baby and extended family.
04:54Tonight, we're going to meet her friends in Harajuku.
04:57And she wants to show me how a Decora look comes together.
05:00I wanted to wear a costume from before.
05:05This is a colorful wig.
05:08This is an accessory.
05:10This is an accessory.
05:11So how long does it normally take you to get ready?
05:15So how long does it normally take you to get ready?
05:18So how long does it normally take you to get ready?
05:39With it a slow introduction into Decora or you just one morning decided I like this style and you did
05:45the whole thing?
05:56The look is complete?
05:59Of course a little bit more.
06:02What do you think of Kanaye dressed in Decora?
06:21As we leave the grey suburbs behind, I see Kanaye's demeanor begin to change.
06:27Decora isn't an elaborate costume or even something to hide behind.
06:31It's just an outer expression of something inside that's just waiting to get out.
06:36But actually, I think I'm a
06:38I think it's the freedom of expression.
06:59You don't have to look everyday the same.
07:01You wear the things you love, the way you want to wear them.
07:04This is not a label. It's not someone else's thing. It's my thing.
07:09The fashion movement of the原宿 movement has happened since the beginning.
07:14It's been 18 years since the beginning.
07:17The most scary thing is a simple boom.
07:21Decora truly is a fearless fashion.
07:24A celebration of who you are.
07:27It's a reminder to let go of the rules and just wear what makes you feel good.
07:32Have fun with fashion.
07:34A beautiful thing.
07:41Have fun with