Some cars mark an era and others manage to transcend it, while keeping their appeal intact. Alfa Romeo Giulia belongs to this second, very rare category, as recounted in the new book Alfa Romeo Giulia – Timeless Classic, launched on today's opening day of Auto e Moto d’Epoca Bologna. One of the largest trade fairs in Europe focusing on passion for engines and the biggest in Italy, it is scheduled to continue until October 25. The launch took place at Alfa Romeo stand, during an engaging talk that witnessed the participation of Eugenio Franzetti – Global Director Marketing of Alfa Romeo, Lorenzo Ardizio – Curator of the Alfa Romeo Museum in Arese and author of the new monograph, and Alessandro Maccolini – Alfa Romeo Design Project Manager.
Intertwining historical memory and direct testimonies, the three protagonists took the public on a journey through two generations of the Giulia, retracing the extraordinary sporting legacy of the ’60s sedan and revealing some of the background to the creation of its contemporary successor. Two different eras brought together by the same, unmistakable Alfa Romeo spirit, also reflected in the brand's stand. The Alfa Romeo Classiche division uses it to celebrate the theme of the “sports sedan” with four iconic Biscione-brand cars, testaments to over 60 years of technical evolution, passion, and successes in racing.
