Sixty years ago, at the 1966 Geneva Motor Show, Alfa Romeo presented a car destined to become an icon: the legendary "1600 Spider", known by enthusiasts all over the world as “Duetto,” an unofficial name that has entered common usage since its launch. The appeal of the Alfa Romeo Spider shows no sign of diminishing, as evidenced by the success of the recent gathering at the Alfa Romeo Museum in Arese, where hundreds of Alfisti fans came together from all over Italy – and beyond – to celebrate its 60th anniversary. For Alfa Romeo, its glorious past is an active, identifying value, as well as a source of constant inspiration for the future. This is the perspective adopted by “The Story,” the area focusing on the outstanding new BOTTEGAFUORISERIE project, which is dedicated to the conservation, restoration and leveraging of the Italian brand’s heritage. It safeguards the artisanship and cultural skills that ensure continuity between the cars that made history for the Biscione brand and those due to write its upcoming chapters.
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