Canva just launched Canva Craft to quietly replace human graphic designers.
Backed by a $320M buyout of Leonardo.ai in Sydney, Canva is targeting Adobe.
When Melanie Perkins founded Canva in Perth back in 2007, nobody expected a $35 billion design empire. Following a 300% price revolt in 2024 and the massive $320M Leonardo.ai buyout, one question remains: how did Canva build Canva Craft to plan full layouts before generating images? As Adobe struggles to respond in 2026, this two-stage planning transformer changes generative media forever.
On October 22, 2026, Canva officially launched Canva Craft—its first homegrown AI image generation model powered by a revolutionary two-stage planning transformer. We trace Canva's journey from a 2007 Perth living room to a $320M acquisition of Leonardo.ai, a 300% subscription revolt, and the structural shift automating junior design jobs across the globe.
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