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04:12to try to expand our production faster and faster.
04:17All of Maserati's eight factories operate through a fully integrated system
04:22which controls every phase of food production from farm to table.
04:26It also targets a zero-waste production cycle,
04:30recycling all agricultural waste on site, the first in Qatar to do so.
04:35We've put in a sustainability initiative
04:38which was to have all the external lightings on the farms using solar power.
04:44We've reused the water that is used in the butchery operations,
04:51sticking to a treatment facility and then used for the irrigation of our farms.
04:56With the manure left over from the cows and chickens,
04:59it's also taken to its own facility to be treated and used for farming.
05:05Maserati's 10 years of operations have been challenged
05:08by what Saad calls ups and downs.
05:10But the firm hasn't let crises affect the products
05:13from reaching customers who need them.
05:15With every challenge and with every problem that gets into our way,
05:19we restructure our way of operation
05:24in order to avoid these kinds of disruptions.
05:27So we've invested in a very large stock
05:30of all materials used for operations.
05:33As long as the farm is up and running,
05:37we have no problem with continuing the same quantities of production,
05:42with the same quality,
05:44and most importantly, maintaining our price of sale.
05:49Maserati has ambitions to sell its products abroad,
05:52but believes it still has a lot more to do in its home market.
05:55Still, the firm hopes the national brand stamp
05:59on the packaging of each of its products
06:01can soon reach Qataris living abroad too.
06:04We feel pride when we have the label made in Qatar
06:07in all of our products.
06:09We feel the sense of pride
06:10when we are contributing to one aspect of food security in Qatar.
06:14As a consumer,
06:15I always opt for getting Qatari-produced products.
06:20This gives a sense of pride for the country.
06:23And furthermore, this helps grow the economy,
06:27which indirectly turns back to me as a consumer.
06:33Whether it's to fill a gap in the market
06:36or a novel idea,
06:37successful enterprise often begins
06:39with a founder who dares to dream.
06:42For one entrepreneur,
06:43that dream was born from wanting to eat cleaner.
06:50Raw Me is touching everybody's lives here in the country
06:53through one way or another.
06:54and we've been part of everybody's journey here
06:59for the last 16 years.
07:01I was teaching kids after school
07:03how to be healthy physically and nutritionally.
07:08And we were looking at all the lunch boxes
07:11and the kids were talking about
07:13whether they ate fruits or vegetables during the day.
07:16and so that's where I recognized
07:19that there was a gap in need
07:21not only from the children's point of view
07:25but also from the adult point of view.
07:28The concept of cold press was not in the market.
07:31So when I brought the technology here,
07:35I also had to work with the ministry
07:37and the government
07:38to help educate on what this technology does.
07:42Promotely started with six signature juices
07:44and then we grew our products
07:47not only from cold press juices
07:48but also for fresh cut fruits,
07:51ready to eat meals,
07:53frozen products,
07:55even bakeries and snacks
07:57and sweets and treats.
08:00And now we grew into 500 different products.
08:03We actually distribute to over 490
08:06corporates and institutions
08:08all over the country.
08:11Some of the bigger brands,
08:13for example, is Qatar Airways.
08:15They've been a great support to us.
08:16We have multiple brands
08:17that sit under the House of Raw Middle East
08:19and one of those brands
08:21is called Nosh Cravings.
08:22Nosh Cravings, again,
08:24falls into that ethos
08:25of what we're trying to do
08:26which is convenience
08:27and easy, accessible food.
08:30A lot of people are shocked
08:31that it's plant-based
08:32and that's kind of
08:34what we wanted to deliver.
08:36My parents, actually,
08:37they have entrepreneurial spirits and heart.
08:40They really instilled in us
08:42to be independent,
08:44to be able to build
08:46or create value
08:48that you can rely on.
08:50And they also told us
08:51that anything's possible.
08:53So that never stops us
08:55from being able to dream big.
08:57If I can impact one person's life,
09:00that that was key for me.
09:03And being able to even make someone
09:05and help someone feel better,
09:07that really warms my heart.
09:10It's been the highlight
09:11of my career and my life
09:12to actually meet
09:13Her Highness Sheikh Hamosa
09:15during the HSC Gala events
09:18and where I was able
09:19to introduce Raw Middle East.
09:22And when she put her hand
09:24on my shoulder,
09:25it really felt comforting
09:27because she also was very encouraging
09:29to say good luck
09:30and it really gave me
09:32kind of the motivation
09:34to keep going.
09:35The Qatari Made brand
09:36is more than simply
09:38where it's made.
09:39It's actually about
09:40developing it,
09:41scaling it,
09:42and distributing it
09:43from here in Qatar.
09:44We should be able
09:45to be competing
09:46with international brands
09:47and we can
09:49because we have
09:50all of the tools
09:51and equipment
09:52to make it happen
09:53and also the level
09:54of quality
09:55and the scalability.
09:58What's next
09:59is actually
10:00exporting regionally
10:01and really that's
10:03our main priority
10:04right now
10:05is to scale it
10:06beyond Qatar.
10:08One of the biggest ways
10:09the country is building
10:10the Made in Qatar brand
10:11is through investments.
10:13From supporting
10:14impactful initiatives abroad
10:15to attracting businesses
10:17to set up shop
10:18in Qatar,
10:19we need one company
10:21that's helping the country
10:22build its first
10:23electric vehicle factory.
10:27We are always
10:29looking for having
10:31a diversified portfolio
10:33so we realized
10:34that Qatar need
10:36to have a
10:36Made in Qatar products
10:38and it has to be unique.
10:40So we decided
10:41to establish
10:42the first EV factory
10:43in Qatar
10:44in partnership
10:45with VAT company.
10:47Of course,
10:48investments must create
10:50financial returns
10:51but for us
10:52it should also
10:53create positive
10:54economic impact.
10:55we look for
10:57projects that can
10:58create jobs
10:59introduce new technology
11:01improve infrastructure
11:03and support
11:04local industries.
11:06That's the idea
11:08behind JTA.
11:09We don't want
11:10to be an investor.
11:11We want to be
11:12long-term
11:13strategic partner.
11:15We are proud
11:15is a Qatari company
11:17with headquarters
11:18in Doha.
11:20We are already
11:21working toward
11:22unique projects
11:23in sport
11:24infrastructure
11:25and tourism
11:26which we believe
11:28can create
11:29strong international
11:30connections
11:31and further support
11:32Qatar positive
11:34image globally.
11:37from dairy
11:38and poultry
11:39products
11:39to boosting
11:40the EV industry
11:41and starting
11:42a plant-based
11:43food movement
11:44Qatar has been
11:45building a reputable
11:46national brand
11:46one that is rooted
11:47in its economic value
11:49but measured
11:50by its impact
11:51on the market.
11:52That's all the time
11:52we have for now.
11:53Thanks for watching
11:54Qatar In Motion
11:55and see you next time.
