- 19 minuti fa
Categoria
📺
TVTrascrizione
00:04E ben ritrovati a questo speciale club dedicato a CIS Unvealed, la prima edizione italiana della
00:14preview del CIS, il Consumer Electronic Show, che sappiamo per tradizione è in corso i primi
00:21giorni dell'anno a Las Vegas. Quest'anno, il 2027, sarà la sessantesima edizione. Ebbene,
00:28lo scorso anno il CIS ha riunito oltre 148 mila partecipanti ed è un evento che unisce
00:34industria, start-up e futuro del settore dell'innovazione e della tecnologia. Per questa edizione, questa
00:41preview europea speciale, noi siamo in collegamento con Gary Shapiro, Executive Chair della Consumer
00:50Technology Association, nonché organizzatore del CIS. Ben ritrovato, un grande piacere averla
00:55con noi. Grazie per essere qui. Grazie. It's an honor to be on your show.
01:00E allora, partiamo da Perché Milano? Avete scelto questa città e soprattutto l'Italia per
01:07organizzare questa prima edizione di preview. Che cosa vi ha convinto dell'ecosistema italiano?
01:14Come mai siete venuti qui in Italia? E cosa vi aspettate soprattutto da questa edizione,
01:19da questa giornata di preview?
01:22Well, we chose Italy and Milan on the road to CES in Las Vegas next January because Milan
01:28is a center of business in Italy. Plus, my wife and I got married in Italy and a lot of
01:34our people have connections with Italy. Who doesn't love Italy? But we do expect it not
01:39only for the culture and the beauty and the food and the fashion and everything wonderful
01:43about Italy, but the focus on business and the future and artificial intelligence is very
01:49strong and healthy in Italy.
01:51Parliamo anche in termini di investimenti, di vari business. Lei citava la moda, citava
01:56le eccellenze italiane. Ecco, quindi questa è un po' la capacità del CIS, di unire diverse
02:02anime della tecnologia, corretto?
02:05Yes. What CES does really well around the world, but especially in Las Vegas in January
02:11when it's our huge event, is we manage to get people from around the world that are focused
02:17on innovation and also from many different vertical industries, including content creation,
02:24fashion, home design, and others. And they form synergies and businesses with each other
02:29and they're inspired by each other. Our show in Las Vegas has over 4,000 different
02:34exhibitor stands, as well as 7,000 media and over 150,000 executives and media from around
02:40the world. So it does create synergies that people really value. In fact, the average person
02:45has about 29 meetings there at CES in Las Vegas. But Italy is like the hors d'oeuvre before
02:52the main course. And it's first time we are in Italy, but I will say based on our pre-registration
02:58numbers and exhibitors over 100, it's the most successful step on the road to CES or launch
03:05of an event that we've had.
03:08Well, CES 2027 will, of course, focus on artificial intelligence in a very, very big way. It's a
03:10huge event, so it's a huge event, so it's a huge event, so it's a huge event, so it's a
03:14huge event
03:14that unisce prodotti, technology, innovation. It's a huge event, so it's a huge event, so it's a huge event
03:19that unisce prodotti, technology, innovation. La scorsa edizione ci sono stati, dicevo,
03:21oltre 148.000 partecipanti. Che cosa si aspetta? Quale sarà il cuore della tecnologia di questa
03:28prossima edizione?
03:31Well, CES 2027 will, of course, focus on artificial intelligence in a very, very big way, and will
03:37include Eureka Park. We will have over 1.000 startups from around the world, many from Italy.
03:43But the companies that are exhibiting there are focused heavily on new uses of AI, which will
03:51enhance people's lives and their businesses. It's focused on business to business, as well
03:56as consumer technologies, and we see that every one of the biggest companies are there,
04:01the chief marketing officers from around the world of all sorts of companies, but every company
04:05is now a tech company and they want to do business, and AI is the link, and globally is the
04:11name
04:11of the game if you want to succeed, and attract investment capital and proceed to market.
04:18Tra i keynote annunciati della prossima edizione, anche Antonio Filosa, il CEO di Stellantis, il co-cio
04:25di Waymo, anche Lenovo, tantissimi altri ospiti, però c'è ampio spazio dedicato al settore
04:31dell'automotive. Quanto spazio occuperà questo all'interno della prossima edizione del CIS e soprattutto
04:38che cosa farà la differenza in questa partita? È una questione di software, di guida autonoma,
04:45di robotica, come la vede?
04:46But certainly CIS is one of the largest, if not the largest, automobile and mobility shows
04:51in the world. In addition to the keynoters you named, we also have Ford back on the floor for
04:57the first time in a long time with an exhibit. We have Uber. Even we had a startup competition
05:04just recently, and the winner in Amsterdam, when we were there last month, is an automotive company
05:11that allows batteries to be created more efficiently with less savings. So there's many parts of mobility.
05:16obviously part of it is artificial intelligence. That's what self-driving or autonomous vehicles
05:21are. But we also have other parts of mobility, including all forms of mobility. We have boats,
05:27we have personal vehicles to fly with, we have personal devices like electric bikes and scooters,
05:35we have many different types of mobility. So the mobility portion of CIS is absolutely huge,
05:41and it is showing a future where people can get around easily. And I might add that another part of
05:46the
05:46show, which is related to that for some people, is assistive devices. It's become one of the largest
05:51assistive devices or accessibility events in the world. And part of that for some people is individual
05:57mobility getting around. And a lot of the, if you think about autonomous or self-driving vehicles,
06:02they empower people with disabilities and older people as well. And we'll see a lot of that. And we see
06:07a lot of the
06:07disability communities leaders coming to CIS to see what's next and how technology and innovation are
06:14improving their lives and lives of others.
06:16from PCI computer, insomma, AI robot industriale. Stiamo vedendo anche dalla Cina questa nuova
06:23rivoluzione degli umanoidi. Ecco, guardando anche all'impatto sui numeri, sui ricavi, sui guadagni
06:29che possono arrivare anche alle compagnie più piccole. Che cosa si aspetta dal suo punto di vista?
06:34Noi spesso citiamo le big tech. Ebbene, però invece queste altre compagnie, parlando anche
06:39dell'ecosistema di startup che voi raccogliete e raccontate a CIS, che cosa si aspetta in termini di guadagno?
06:47Well, certainly you mentioned robotics, and that is a strong area of CES and an area for growth for
06:52the future of mankind. And there's different types of robotics. There's industrial robotics. We see
06:57that at CES, from devices that make food for restaurants to devices that run factories. But
07:05also there's the humanoid type of robotics that either look more human-like, a number of them look
07:10like dogs or even perhaps cats. And then there's the specific function type of robotics, where
07:19something that maybe lifts something so people don't get hurt while they're lifting, or they can climb
07:24stairs, or they can move fast, or they could go through an airport or a factory floor. So there's
07:30many different types of robotics. Some are single use, some are humanoids, some are the company people that
07:35are older or sick, and some of them just make life easier for us cleaning our houses and our homes.
07:44Giustamente lei citava i robot umanoidi. Ebbene, l'Italia tra l'altro noi siamo un paese in cui
07:49l'assistenza, la vicinanza anche a persone appunto anziane che hanno bisogno di supporto è una domanda
07:57che vedremo anche nel nostro paese. Ebbene, diceva giustamente, ha citato diverse volte l'intelligenza
08:03artificiale, siamo in una golden age of AI, in un'età dell'oro. Questa è un po' anche il claim
08:09dell'amministrazione Trump, sappiamo che sta investendo e sostenendo tutta questa rivoluzione.
08:17Ora ci sono però due fronti, so che è un tema che lei è caro. Da un lato il tema
08:21dell'Europa che ha
08:23messo delle regole all'intelligenza artificiale, però c'è qui un grande rischio di innovazione.
08:29Dall'altra parte, negli Stati Uniti si sta discutendo su quali possono essere le possibili regole invece
08:36da mettere in un territorio che sappiamo anche culturalmente molto legato all'innovazione,
08:41mette prima lo sviluppo di società, prima delle regole. Ecco, che cosa ne pensa,
08:46come vede questi due fronti dal suo punto di vista?
08:50Well, on the U.S. side, obviously, the President of the White House administration has
08:54struck in a very strong position on artificial intelligence and has encouraged it.
09:01When I think of Europe, I think of many different countries in different approaches.
09:06Obviously, Italy benefits from its incredible culture and focus on beauty and food and taste
09:12and smell and art and fashion and design. All the things that make Italy just wonderful,
09:17that everyone wants to come to Italy.
09:20However, Europe as a whole,
09:21where they have done things,
09:22the tendency of Europe is to regulate first
09:25rather than focus on innovation and investment.
09:28And sadly, some of the regulations
09:30focused on punishing American companies.
09:32In fact, one of the new laws,
09:35basically almost every company
09:36that's fallen, 17 of the 19, I believe,
09:40are American companies that fall into the law
09:41and the other two are Chinese.
09:42It doesn't affect any European companies
09:44and they're heavy taxes on innovation.
09:46And that's not the formula for success, in my view.
09:50The formula for success is to focus
09:51on what you're really good at.
09:52And Europeans are creative, clever,
09:55very fashion forward.
09:56They understand innovation.
09:57They have great scientists and entrepreneurs.
10:00But as the Mariette-Drogi report pointed out,
10:05Europe is falling behind in innovation
10:07because its tendency is to over-regulate.
10:10And that regulation, instead of getting better,
10:12has gotten worse.
10:13And it's focused on punishing successful companies,
10:16non-European companies, none of them around the world
10:19and making it more and more difficult
10:20for smaller companies even to start up
10:22a new business in Europe.
10:24And whether it was the privacy laws
10:25or other laws that are coming,
10:27being a small entrepreneur in Europe
10:28is a real challenge.
10:30And while the big companies maybe could do it,
10:33you know, look, 80% of our companies
10:36are smaller to mid-sized companies.
10:40And they are ones that produce a lot of innovation.
10:43And we try to foster those.
10:44That's why we have something called Eureka Park,
10:46where we have over 1,300 different startups.
10:49And we encourage that.
10:51And a lot of countries have pavilions,
10:52including Italy there,
10:54which is a great thing to do.
10:55In terms of the regulation, though,
10:58honestly, I'm not as excited about that.
11:00In some ways, the privacy regulation was first
11:02and the world had to adopt it.
11:04And to the extent they adopt the exact same,
11:06it's a lot easier for every company,
11:08especially small companies.
11:09But some of the other things focused on AI
11:11are making it very difficult
11:13for all countries and companies
11:16to comply with what Europe wants.
11:18And it's overkill.
11:19Even for us, we have, for example,
11:21for our CES,
11:22we have an artificial intelligence-looking person
11:25as a symbol.
11:26And we have to disclose
11:28that that's created by artificial intelligence
11:29in everything we do that touches Europe.
11:32And it's really unnecessary,
11:33and it's silly,
11:34and it's overregulation.
11:37Per chiudere, Gary,
11:39dunque,
11:39il CES è sempre stato
11:40una bussola per l'innovazione.
11:43Sono i primi giorni dell'anno
11:44che poi ci danno la direzione
11:46su quali sono i principali trend
11:48della tecnologia durante l'anno.
11:50Se dovesse indicarmi
11:52solamente un elemento,
11:53se dovesse scommettere
11:54su un fattore
11:56che nel 2027,
11:57potrei dire forse
11:58ci sarà sicuramente
11:59la parola AI all'interno,
12:02ma insomma,
12:02che cosa si aspetta?
12:04Quale sarà la scommessa
12:05sul 2027?
12:07You know,
12:07today we're releasing data
12:08which shows
12:09that the Italian person,
12:12adult,
12:13uses AI,
12:14about two-thirds of them
12:15use AI regularly.
12:16And that's a really
12:17important statistic.
12:19So around the world
12:20we're seeing something
12:20very similar
12:21in terms of the numbers,
12:22they're all pretty close
12:23to each other,
12:24but people are using AI.
12:26They're using it
12:26in their daily lives
12:27for personal functions,
12:29for things,
12:29to just get directions,
12:31to go there,
12:31to look something up,
12:32but also they're using
12:33their individual businesses.
12:34and AI in 2027
12:36will be certainly
12:37the increased use case
12:39for AI in different ways
12:41as people become
12:42more familiar
12:43with doing tasks
12:44and using AI
12:45and using it
12:46to do things
12:46as a small business
12:48where they're trying
12:49to sell something
12:49on the web
12:50to something
12:51that's very
12:53big business oriented
12:54in terms of the reports
12:55they get.
12:55So there's adjustment
12:56going on in society
12:57and I think
12:58the opportunity there
12:59is for people
13:00to live healthier,
13:01better lives
13:02using AI
13:03obviously in healthcare
13:04and in other areas
13:05transportation.
13:06AI is going to save lives
13:07and cut government
13:08healthcare costs
13:09and do things like that.
13:11So AI is a feature
13:12for the next several years.
13:13Obviously quantum
13:14is coming along
13:15which will help AI
13:15do many many different things
13:17and drug discovery
13:18and moving forward
13:19but where AI
13:20is going to benefit
13:21humanity
13:21and make lives
13:22better for all of us.
13:24E poi Gary
13:25giusto per chiudere
13:26ci diceva
13:26nell'introduzione
13:27che si è sposato
13:29in Italia.
13:30Ora vogliamo saperne
13:30di più.
13:31Non posso chiederle
13:32esattamente dove
13:33ma se può darci
13:34qualche indicazione
13:35dove si è sposato?
13:37Well my wife
13:38is sitting in this room
13:38with me
13:39and we got married
13:39in Siena
13:4122 years ago
13:42and it's been wonderful.
13:43We love Italy.
13:44You know
13:45my last name is Shapiro
13:46and her last name
13:48is Malinowski
13:48and we joke
13:49that we end up
13:49with vowels
13:50but we're just
13:50more Italian wannabes.
13:52She studied here
13:52and lived here
13:53at two different times
13:54in her life
13:55but we just love
13:56everything about Italy.
13:57It's a wonderful,
13:57beautiful, fantastic,
13:59fulfilling, exciting country.
14:01Beh, e allora
14:01mi auguro
14:02che abbia tempo
14:03e che possa
14:05sicuramente
14:06anche trovare del tempo
14:08per riuscire
14:09a gioire
14:10del nostro paese.
14:12Io la ringrazio.
14:13Grazie ancora
14:13per essere stato con noi
14:15e buona fortuna
14:16per questa edizione
14:17del CIS Unvealed
14:19in Milano
14:19e soprattutto
14:20per la prossima edizione
14:22del CIS
14:23a Las Vegas
14:23nel 2027.
14:25Grazie a Gary Shapiro,
14:26Executive Chair
14:27della Consumer Technology Association
14:29e organizzatore del CIS.
14:31Grazie per essere stato con noi.
14:33Thank you.
14:34It's an honor
14:34to be on your show.
14:35Perfetto.
14:36Io avrei finito, ragazzi.
14:37Allora chiudo.
14:38Devo scrivere ad Antonio.