00:01El Mondial de l'Auto en París este año
00:04welcomed over 60 brands, over 400 cars
00:07and half a million car lovers
00:10including many industry leaders.
00:13Mi favorita es la headlight
00:15where you see the hundreds of stars
00:17that's the little detail
00:18that really makes the car luxury
00:20that's a really great feature.
00:23You see from the design
00:25it's my favorite color
00:26matching for my suit.
00:30I trust it is, 100%.
00:33I really love this headlight unit
00:36it spans the whole width of the front
00:38and incorporates all lighting functions
00:40so that's my piece of love in that car.
00:48This is one of Europe's biggest car shows
00:50and this year in Paris
00:51one of the highlights
00:52has to be the presence
00:53of so many Chinese car brands
00:56bringing their unique style
00:57and innovation to European roads.
01:00So we're here to meet them
01:01and find out more.
01:08One of the key trends
01:09from Chinese manufacturers
01:10is their expansion
01:12into new segments of the market.
01:14It's the case for BYD
01:15the world's biggest electric car company
01:18who chose Paris this year
01:19for the European launch
01:21of their premium brand Denza.
01:22It means a lot
01:24because Paris is the capital
01:27for fashion
01:27capital of the brand building
01:30for luxury brands
01:31then in Denza
01:32it's important
01:33we're launching
01:33the Denza brand
01:35successfully here
01:36and blending
01:37the technology
01:39luxury
01:39into the art
01:41culture
01:41history.
01:44Another Chinese car maker
01:46aiming for upmarket buyers
01:47is Zika
01:48designed in Sweden
01:49and part of the Geely Group.
01:51Some of their vehicles
01:52can charge their batteries
01:53from 10% to 80%
01:55in 10 and a half minutes
01:56a technology they hope
01:58will attract customers.
02:00First of all
02:01I have to say
02:02the consumer in Europe
02:04they have changed
02:05over the last years
02:06so almost everyone
02:07wants a car
02:08with advanced tech
02:09so technology
02:10is getting very important.
02:11Second big point
02:12is I think
02:13it's around 60%
02:15of the consumers
02:15want electrification
02:17that has changed a lot
02:19and a big part
02:20of the consumers
02:21are looking really
02:22for craftsmanship
02:23quality
02:23premiumness
02:24so we are entering
02:26with Zika now
02:27exactly
02:27to fulfill
02:28these customer requirements.
02:30This biennial show
02:32comes amid
02:32trade tensions
02:33between Europe
02:34and China
02:35a new deal
02:35to limit
02:36the number
02:36of hybrid cars
02:37exported from China
02:38to the EU
02:39and Chinese firms
02:40now making cars
02:42in European factories
02:43to sidestep tariffs.
02:44Not that trade policy
02:46is top of mind
02:47for the crowds
02:48in Paris
02:48often
02:49they're here
02:50to find their next car.
02:52There are a lot of visitors
02:53who will discover
02:54their next car
02:55here
02:55but it's nothing
02:56I would say
02:58so that's the first thing.
03:0028% of our visitors
03:01have the intention
03:02of renewing their car
03:04in the 12 months
03:05that they follow
03:05the salon
03:06and it's up
03:07above 50%
03:08if they do a test.
03:13For many visitors
03:14here in Paris
03:14this is their first chance
03:15to see these Chinese cars
03:17in the metal
03:18to admire the bodywork
03:19and to sit
03:20in the driver's seat
03:21and that is an important moment
03:23for any brand.
03:24That's particularly true
03:26for newcomers
03:27like Aito
03:28which will only begin
03:29selling vehicles
03:29in Europe
03:30from autumn next year.
03:31This five-year-old brand
03:33wants Europeans
03:34to embrace
03:34its vision
03:35of what a high-end car
03:36can be
03:37and that includes
03:38autonomous driving.
03:40Our philosophy
03:41is the
03:42intelligence
03:43redefining luxury
03:44so we can consider
03:46that this car
03:48is the traditional luxury
03:49and the intelligence luxury.
03:51For example
03:52and from my home
03:53to office
03:54and almost
03:5522 kilometers
03:56okay
03:57I just put my hand
03:59on the well
04:00just it
04:01and bring me
04:02from home
04:03to the office.
04:06Establishing a place
04:07in the European market
04:08is a challenge
04:09for any carmaker.
04:10Chang'an is doing so
04:12by hiring local talent
04:13to work on its products
04:14and marketing
04:15with its design center
04:17in Turin, Italy
04:18and its sales
04:19and R&D base
04:20in Munich, Germany.
04:22We differentiate
04:23by design
04:24and by value
04:25for money
04:26and by quality.
04:28The offer
04:28is so large
04:29and there are
04:31so many opportunities
04:32out there
04:32so to get customers
04:34to your brand
04:35you need to have it all
04:37and in a very handsome
04:39elegant shape
04:41and that's what we also
04:42try to deliver
04:43and bring to the table.
04:48Well that's all
04:49we have time for
04:50from the Mondial de l'Auto
04:51here in Paris.
04:52You can stay up to date
04:53with the latest innovations
04:54on Euronews.com
04:56Music, Music, Music, Music
