Research on Tobacco in Indian Movies and Impact on Youngsters (by Hemant Goswami) :: A WHO and Ministry of Health (Government of India) Supported Study.
It was found that the instances of showing smoking/tobacco use in movies have increased significantly to 89% of all movies released in 2004 and 2005. The brand placement has been also increased nearly three folds. Tobacco brands now appear in 46% of movies having tobacco scenes. Cigarette companies have almost all the tobacco product placements with two companies accounting for over 90% of the brand visibility. Association of tobacco with glamour and style has also been established. 75% of movies having tobacco also showed the main/lead character consuming tobacco. It was found that the general public does not feel that banning tobacco scenes in the movie will affect their decision to watch movies or the quality of movies.
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