00:00This is the world's largest fine jewelry factory, run by Danish jewelry brand Pandora.
00:06The company says the expansion will also help reduce its carbon footprint by 17%.
00:11In this facility that we have in Vietnam, what we are doing is we consider this as part of our
00:17global crafting network.
00:19So this gives us flexibility to craft all our collection, our assortments in all our materials and crafting techniques.
00:27But we will continue to do that in a sustainable manner.
00:30And the future for Vietnam will continue to be to ramping up our capacity to make sure that we continue
00:36to deliver on the great growth opportunity that we have for Pandora.
00:40Pandora invested 132 million euros in the new factory, which runs entirely on renewable electricity.
00:47Since 2024, Pandora has used only recycled gold and silver to make its jewelry.
00:53The ambition extends across the supply chain, including the energy needed to heat metals and remove impurities.
01:01If they commit to it, that's a big deal because gold is eminently recyclable.
01:07It's in many ways, it is designed for a circular economy.
01:12It doesn't oxidize. That's why it's so valuable.
01:15We still have the gold from the ancient Egyptians in pretty good shape.
01:19Pandora sold 112 million pieces of jewelry last year.
01:26The Vietnam facility will allow the company to increase its production capacity by half.
01:32Once operating at full capacity, it will be able to make 60 million pieces a year.
01:38The challenge is to deliver that growth while reducing the environmental impact of production.
