00:00Instead of a dummy satellite, SpaceX sent a red Tesla Roadster into space. From a
00:05technical standpoint, completely unnecessary. From a marketing standpoint, brilliant.
00:10The real breakthrough came later though. Falcon Heavy was certified for the National Security
00:16Space Launch Program. That meant military communication satellites, classified reconnaissance
00:22missions, and US strategic payloads. And that right there was the business case.
00:28Because these missions often demand high energy orbits, direct geo-insertion, high mass,
00:34and maximum reliability. The Falcon 9 alone just wasn't enough for that sometimes.
