00:00You don't dare tell your client that your TGM costs 500 euros?
00:04Well, be very careful because you have to be very firm with customers.
00:07So, in the beginning, of course, you can also please others, give, etc.
00:12Because when you don't have many clients, you also have to be careful.
00:15But what you also need to know is that customers with the lowest budgets,
00:18Well, they're also the most annoying.
00:20In any case, I paid the price.
00:22I know very well what I'm talking about.
00:24And overall, that's really the case.
00:26Even when working in an agency, etc.
00:28Frankly, overall, they're really the most annoying customers.
00:31So, if you have a day rate of 500 euros, you have a day rate of 500 euros.
00:35Because, in fact, if you lower your price,
00:37Well, inevitably, you're going to tell the client that, basically, you're not worth that price.
00:41If you tell him 500 euros and he says no, but that might be a bit expensive,
00:45etc.
00:46Well, okay.
00:47But actually, for me it's 500 euros because that's the price I'm worth.
00:51If you lower your price, you lower yours too.
00:54It's not about self-confidence, but you're also putting yourself down.
00:57Actually, your level.
00:59And actually, no.
00:59If you're worth 500 euros, it's because you're worth it.
01:02It's because you have tools.
01:04You have expenses, etc.
01:06You have the URSSAF.
01:07You have taxes.
01:07And it's like, by the way, that person who comes to see you,
01:10She also has those things to pay for.
01:12So, we also need to be really careful.
01:14I know that today, at least, you can offer discounts to customers.
01:17when the person is at 2,000 euros, 5,000 euros, etc.
01:208,000 euros, 10,000 euros.
01:22You can definitely offer a price.
01:24There are year-round clients to whom I have given 10,000 euros.
01:27There's no problem with that.
01:29But because they are big clients.
01:31And in fact, you don't feel the annual price.
01:35But you really have to be very, very careful.
01:37especially with small clients.
01:39You're worth that price.
01:40You're worth that price.
01:41That's all.
01:42You're worth that price.
01:42– French subtitles 2021
