00:00A legal battle over energy drink labels could reshape India's booming beverage market.
00:05Reliance Industries holds 168 million cans and 120 million plastic bottles labeled as energy drinks.
00:12It also has pre-printed packaging for hundreds of millions more,
00:16despite a ban by India's food safety regulator,
00:19the Food Safety and Standards Authority of India, or FSSA.
00:22The company won a court reprieve to keep using the label after FSSAI ordered a stop
00:27to calling high-caffeine drinks energy drinks.
00:30The Delhi High Court criticized FSSAI for not issuing prior notice to Reliance,
00:36saying it was never too late to fix the mistake.
00:38Reliance says state authorities have seized stock and forced e-commerce platforms to remove products,
00:45causing substantial disruption to its business.
00:48The ban threatens Reliance's Campa brand, revived this year to compete with Coca-Cola and PepsiCo.
00:54India's energy drinks market is growing 12.6% annually,
00:57faster than the U.S. and China, according to Euromonitor.
01:01Disclosure.
01:02This video contains stock footage and content created or enhanced using AI-assisted tools.
01:06This video contains a lot of information about the tools that are used to be used to be used to
01:06be used to be used to be used to be used to be used to be used to be used
01:06to be used to be used to be used to be used to be used to be used to be
01:06used to be used to be used to be used to be used to be used to be used to
01:06be used to be used to be used to be used to be used to be used to be used
01:06to be used to be used to be used to be used to be used to be used to be
01:06used to be used to be used to be used to be used to be used to be used to
01:06be used to be used to be used to be used to be used to be used to be used
01:06to be used to be used to be used to be used to be used to be used to be
01:06used to be used to be used to be used to be used to be used to be used to
01:06be used to be used to be used to be used to be used to be used to be used
01:06to
