00:00Le E.U. a été décédé d'essayer de faire des années de slysser,
00:03mais en tant que les cigarettes traditionnelles sont en diminuant,
00:05le nouveau problème de nicotine addition des jeunes,
00:08plus plus que les gouvernements ont réveillé.
00:10Au cours des EUs, 1 en 4 des adultes sont encore encore mis à la haute,
00:13des tabacques causent plus de 700 000 chaque année,
00:16qui reste le cause de cause preventable de l'ancage,
00:19et que les éventures de nicotine dans les jeunes, sont encore récemment.
00:23Pour des années, le E.U.'s antismogique stratégie au cours de l'année qui est au lieu.
00:26Higher taxes, advertising bans and graphic warning labels pushed the smoking rates from 28% to 24%.
00:34But then came a new generation of nicotine products.
00:37Today's nicotine market includes traditional cigarettes, e-cigarettes and disposable vapes, heated tobacco products and nicotine pouches.
00:45According to the World Health Organization, around 11.6% of European teenagers aged 13-15 now regularly use tobacco
00:54or nicotine products.
00:55That means more than 1 in 10 adolescents are already consuming nicotine before they can legally buy many of these
01:02products.
01:03Health experts argue that the rice has been driven by sweet and fruity flavours, social media promotion, easy online access
01:09and colourful packaging.
01:11Supporters of vaping and some health experts argue that these products are less harmful than cigarettes.
01:17But less harmful doesn't mean harmless.
01:19Researchers have identified substances in vape aerosols including formaldehyde, acetatehyde and acrolaine.
01:26And nicotine itself remains highly addictive.
01:29Public health experts also warn that nicotine exposure during adolescence can affect brain development and increase the risk of long
01:36-term dependence.
01:37For Brussels, this creates a new challenge because the old anti-smoking rules were only built for tobacco products.
01:43In 2026, the European Commission reviewed European tobacco laws and found that while traditional smoking rates are lower, the laws
01:52are failing to target new nicotine products.
01:54The answer is a major rewrite of how tobacco and nicotine products are taxed and regulated.
01:59The revised tobacco taxation directive will increase taxes on traditional cigarettes, introduce EU-wide minimum taxes on vapes, tax heated
02:08tobacco products and tax nicotine pouches for the first time.
02:11The goal is simple, make nicotine products more expensive and less attractive, especially for young consumers.
02:17For the full story, read our in-depth explainer on Euronews.com.
