00:00How did Nike lose its crown? For decades, the swoosh was untouchable.
00:05But lately, the giant has stumbled. What went wrong?
00:10First, Nike relied too heavily on generic wholesale partners while neglecting its innovative edge.
00:17Second, they cut ties with classic retailers to push direct-to-consumer sales,
00:22but traffic simply vanished. Meanwhile, nimble competitors like On Running and Hoka swooped in
00:28with fresh designs, stealing trendy sneakerheads away. Instead of focusing on groundbreaking
00:34athletic gear, Nike got caught in a loop of boring, repetitive retro releases.
00:39Can the sportswear Titan bounce back from this massive slump,
00:43or is the swoosh losing its cultural grip forever?
