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Why luxury fashion brands set fire to millions of dollars of unsold clothes.
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--- FOOTAGE CREDITS (Educational Fair Use) ---
• Footage courtesy: The Wall Street Journal (@wsj) — https://www.youtube.com/watch?v=1nicf4RjU00
• Footage courtesy: Factory Uncovered (@Factory-b3x) — https://www.youtube.com/watch?v=KvQY_DwBcHk

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Transcript
00:00Burberry security guards throw $30 million of pristine winter coats into industrial incinerators.
00:06Massive global retail corporations possess entire warehouses overflowing with flawless
00:11luxury merchandise worth hundreds of millions of dollars. Common sense dictates they should
00:17slash prices or donate surplus stock, but actual liquidation destroys brand exclusivity forever.
00:23Corporate executives ensure extreme scarcity controls demand before Burberry security guards
00:30throw $30 million of pristine winter coats into industrial incinerators.
00:35Corporate executives ensure extreme scarcity controls demand before Burberry security guards
00:41throw $30 million of pristine winter coats into industrial incinerators.

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