Mumbai, Maharashtra: In this exclusive interview, Gaurav Dwivedi, CEO of Prasar Bharati, attended a panel discussion at FICCI Frames 2026 and spoke about the challenges of the digital era, highlighting time as the biggest hurdle amid the overwhelming amount of content vying for audience attention. He also discussed steps being taken to bring news and factual content to audiences in a modern, audience-friendly way and elaborated on the pay-per-view policy..