00:00Ever notice how badly you want something and then a week later you forgot it existed?
00:05That is your brain playing tricks on you. Retail stores are designed to make you buy on impulse,
00:11but there is a simple rule that beats the trick. It is called the 24-hour rule.
00:17Here's how it works. The next time you want to buy something you did not plan for,
00:22a pair of sneakers, a gadget, anything, do not buy it. Walk away and wait exactly 24 hours.
00:31Picture a jacket that costs $120. You put it back, go home, and set a timer. By tomorrow,
00:40something amazing usually happens. The craving fades and you realize you never actually needed it.
00:46That is $120 that stays in your pocket. Of course, if you still want it tomorrow,
00:53buy it guilt-free. That is the point. Try it this week. What is the last impulse buy you avoided?
01:01Tell me in the comments below.
