00:00Costco co-founder Jim Senegal famously told the CEO,
00:03if you raise the net on the hot dog, I will kill you.
00:07How does a tiny $1.50 snack anchor $200 billion in total annual sales?
00:13Logic says raising prices by just 50 cents fixes inflation and brings massive profit.
00:20Instead, the cheap food traps hungry shoppers inside,
00:24building absolute trust that forces them to buy bulk items.
00:27This legendary pricing strategy stems from when Costco founder Jim Senegal famously told the CEO,
00:34if you raise the hot dog, I will kill you.
00:37Any age, any background, same opportunity, sell, earn, repeat.
00:43Join our marketing team.
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