Alfa Romeo joins Anantara Hotels & Resorts as Automotive Partner of the Anantara Grand Tour of Europe, a travel experience that reinterprets the legendary 18th-century Grand Tour with a contemporary flair, when traversing Europe became an education in beauty and art.
Created by the prestigious luxury hospitality brand and the Biscione brand – the latter an ambassador of Italian sportiness around the world for over a century – the new project highlights the shared values of two businesses with a profound affinity for excellence, emotional connection, and a holistic vision of travel in Italy and Europe.
The heart of the initiative will be the fascinating Alfa Romeo Giulia and Stelvio, including in their high-performance Quadrifoglio versions, which will accompany guests along some of the most evocative roads in Europe and Italy to reach some of the most refined luxury properties belonging to Anantara Hotels & Resorts. The two models embody the essence of Alfa Romeo sportiness, thanks to timeless design and engaging driving dynamics, to transform any itinerary into a direct, visceral experience. Guests will also have the opportunity to set out on the Grand Tour at the wheel of vintage cars that have made history for the Biscione brand, including the legendary 1950s Giulietta, an icon of the concept of Italian grand touring and symbol of La Dolce Vita.
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