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  • 18 minutes ago
Long queues formed outside the Apple store in Mumbai's BKC as customers gathered to purchase the new iPhone 18 Pro and Pro Max models. Buyers expressed excitement over new features and colour options such as burgundy, with some stating they upgraded from older models like the iPhone 16 Pro. Customers discussed the high cost of the devices, with prices cited around 1.65 lakh to 1.80 lakh rupees. Several buyers noted they cut down on travel and holiday expenses to afford multiple devices for themselves and their families, citing passion and personal interest in the Apple brand.

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00:00So the long queues could be seen outside BKC's iPhone store and people here are excited to
00:07buy their new iPhone 18 Pro and Pro Max. I would like to know from them that what is the
00:13reason
00:13they want to upgrade to the newer version of iPhone because it's been saying and we can see
00:21it in the memes that people would have to sell the kidneys to buy new iPhones. Why are you opting
00:29for this new version of iPhone?
00:30Hindi okay?
00:31Hindi okay?
00:32Yes.
00:32So after the 17 Pro Max, the company launched the 18 Pro Max in burgundy color, we are changing
00:38some new features, some new color and some new tactics.
00:44So we are seeing that the kidneys have to sell the liver.
00:47We will decide.
00:49Overall, if you have a new phone, it will be good and good.
00:54So which version are you buying?
00:5718 Pro Max.
00:5818 Pro Max.
00:59And why?
01:00Update.
01:01Apple phone.
01:02Which phone were you using earlier?
01:04iPhone 16 Pro.
01:05iPhone 16 Pro.
01:06Okay.
01:07So what will be the cost of the new iPhone which you are buying?
01:10Yes.
01:10Very costly.
01:11Zada costly.
01:12Zada costly.
01:13165 around.
01:14Why are you buying this expensive phone?
01:17What is the drive?
01:19Update.
01:20What do you update?
01:21There are new features.
01:22Very new colors.
01:25What do you have to say?
01:25Which phone are you buying?
01:2718 Pro Max.
01:29Burgundy color.
01:31Pre-booked it?
01:32Yes.
01:32I pre-booked it.
01:33Two days back.
01:35So what is the drive behind buying new version of iPhone?
01:38Every year there is no drive.
01:40It is this company which makes us crazy.
01:43With every upgrade, upgraded version, you buy a new phone.
01:47Is that so?
01:48Every year.
01:50Either we have some few options.
01:53We have no or not.
01:55Every year there is some color, something else.
01:58So I am buying right now also and I am going to buy Dio also.
02:02You are buying it for yourself or for gifting something?
02:04For my own.
02:05Your own.
02:06Yeah.
02:07Me and my family.
02:08I have bought three phones today.
02:11This is the third phone I am buying.
02:12Really?
02:13How do you afford that?
02:16Little bit of business.
02:16What do you do?
02:18Little bit of business right now.
02:20Okay.
02:21So people say that one has to sell their kidneys to buy a new iPhone.
02:25Do you believe that?
02:26What have you compromised on?
02:28I have not compromised anything.
02:31Yeah, but few trips I have compromised.
02:33Like I thought that now if I need to spend this much of my mouth, so on this Diwali I
02:39won't go anywhere.
02:40So that is what I have compromised for now.
02:43So you are cutting down on your expenses?
02:45Travel expenses I am cutting down.
02:47Very good.
02:48Because what happens?
02:49Apple is the thing right which I love the most.
02:52Me and my family whole.
02:53Everyone is an Apple family.
02:55Amazing.
02:57So still we can see that people are queuing up and they are waiting for hours to buy a new
03:03version of iPhone.
03:03Where do you come from?
03:05Mumbai Central.
03:07Mumbai Central.
03:07Where do you buy a iPhone?
03:0818 Pro Max.
03:10How much will you come from?
03:11180.
03:13How much will you come from?
03:13It's a lot of money.
03:14What will you do?
03:15It's a shock.
03:18Shock is a great thing.
03:19Shock is a great thing.
03:20It's a great thing.
03:21First, did you have a new phone with every upgrade?
03:24No.
03:24No.
03:25But mostly.
03:26Mostly.
03:27Mostly.
03:28People say that a good vacation will be going to be a good vacation.
03:31What will you buy?
03:32It's a shock.
03:34It's a shock.
03:35It's a shock.
03:35It's a shock.
03:37So they are being very upfront and they are being very honest about why they are buying iPhone.
03:44And here we can see not just in Mumbai BKC but everywhere in the nation we can see iPhone lovers
03:51queuing up outside the iPhone store
03:54to get their hands on on the upgraded version of iPhone 18 Pro and Pro Max.
04:01With camera person Mandal Chawan.
04:03Myself, Hrithvik Bhalikar.
04:04For India Today, Mumbai.
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