Discover Jean Paul Gaultier La Favorite, the bold new women’s fragrance for 2026. ✨ Jean Paul Gaultier enters a new era of femininity with LA FAVORITE and its powerful mantra: “OWN THE LIGHT.”
Daring, magnetic and unapologetically Gaultier, La Favorite Eau de Parfum introduces the Maison’s new feminine icon through a spectacular cinematic world where Paris becomes her playground and the spotlight belongs to her.
Created in collaboration with Puig, the Jean Paul Gaultier La Favorite campaign combines fashion, fragrance, ambitious set design and cutting-edge visual effects to build a theatrical luxury universe worthy of the new scent.
From on-set production in Bulgaria to elaborate environments created through CGI, VFX and AI-assisted creative tools in Paris, every detail brings the whimsical world of La Favorite to life.
🌸 Fragrance: La Favorite Eau de Parfum
🖤 Brand: Jean Paul Gaultier
✨ Campaign: OWN THE LIGHT
💫 Category: Women’s Fragrance
🎬 Year: 2026
🤝 Partner: Puig
The fragrance combines the captivating radiance of Queen of the Night flower with warm benzoin and sensual tonka bean, creating an addictive floral-amber signature.
She doesn't wait for the spotlight. She owns it.
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