Zendaya Prada Beauty Ambassador: New Paradoxe Campaign
Zendaya stars in Prada Paradoxe: “Never The Same, Always Myself,” a cinematic new fragrance campaign directed by Academy Award-winning filmmaker Barry Jenkins.
Introducing a new chapter for Prada Paradoxe, the film celebrates the many dimensions of identity, exploring the idea that a woman can evolve, transform and embrace contradiction while always remaining authentically herself.
As the new Prada Beauty Global Ambassador, Zendaya embodies the spirit of Paradoxe through a cinematic story of strength, vulnerability, confidence and individuality. Directed by Barry Jenkins, the campaign moves beyond the traditional perfume commercial to create an intimate visual expression of modern femininity.
The campaign also marks a new era for the Prada Paradoxe fragrance universe, alongside the introduction of Prada Paradoxe Sweet Chemistry Eau de Parfum.
✨ Campaign: Never The Same, Always Myself
🌸 Fragrance: Prada Paradoxe
⭐ Starring: Zendaya
🎬 Director: Barry Jenkins
🖤 Brand: Prada Beauty
Never the same. Always myself.
What do you think of Zendaya’s new Prada Paradoxe campaign? Share your thoughts in the comments.
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