00:00People are taking EMIs when they can't maybe afford that level of spending.
00:05EMIs on everything, not just phones.
00:07You can buy anything on EMI today.
00:09Even clothes you can buy on EMI.
00:10Today you are worried about iPhone.
00:12Tomorrow you would be worried about the promotion.
00:14The reason would be the same.
00:16So the phone is the instrument.
00:18And all instruments demand a user with a purpose.
00:23Don't they?
00:24For an instrument to have its existence make any sense,
00:30First of all, the user must have a purpose worth using the instrument for.
00:38A new fantastic camera.
00:41What will you record with it?
00:43What improved processing speed?
00:46What will you process?
00:48Larger memory space.
00:50What will you store?
00:51What is there in life?
00:53What will you do with the instrument?
00:55It's like a prisoner in an 8x10 cell being gifted a Ferrari.
01:00The prison cell is there and now he has a Ferrari parked in it.
01:05Inside the prison.
01:06What will you do with the Ferrari?
01:08Roam around.
01:10Where?
01:11What is there?
01:12What will you do with that phone?
01:15Once there is some love for the sky, or at least if not as high up as the sky, something
01:24having some altitude at least, mountaintop, then you can have a Ferrari or whatever, Rolls-Royce,
01:31whatever.
01:32Now it's not about the instrument.
01:34Now it's about the altitude.
01:36Now you have a purpose.
01:37Now you have something worth having the instrument for.
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