00:03Once you've been to the moon, where do you go next?
00:08Back to work.
00:14You start with the chip.
00:16You engineer a new CPU core.
00:19You engineer a new GPU core.
00:21You add a second neural engine.
00:23Now you've just doubled the compute power.
00:26Push graphics up to 40% faster.
00:30And built the fastest chip ever put in an iPhone.
00:34But there's a catch.
00:36More power creates more heat.
00:38So you give the vapor chamber three times more surface area.
00:41Because a bigger vapor chamber cools the chip.
00:44A cooler chip creates a more efficient chip.
00:48A more efficient chip uses less battery.
00:51A battery that works less, lasts longer.
00:56The ultimate battery life.
01:02Next, you strengthen it.
01:05And test it.
01:07For wherever you need to take it.
01:09Then you ask, what's next for the camera system?
01:12You want to improve low light photography and depth of field.
01:15So you design and prototype until you've just invented the first variable aperture on an iPhone.
01:23A variable aperture that automatically adjusts in any lighting condition.
01:28And improves sharpness throughout a scene.
01:32You also want to give photographers more creative control.
01:34So you add pro controls, allowing them to quickly set aperture, shutter speed, and the color balance of an image.
01:43And because you have the most powerful chip ever put in an iPhone, you can push the camera even further.
01:51You can shoot time-lapse in 4K with high dynamic range.
01:56You can apply cinematic mode to a regular video, even after you've shot it.
02:03You can customize texture and grain with photographing styles.
02:13Now you've just created a camera system so intelligent and so capable that photographers and filmmakers can reach new levels
02:21of creativity.
02:32A chip built for AI that runs faster than ever.
02:35A battery that lasts longer than ever.
02:38The most intelligent pro camera system ever.
02:42This is what happens when you go to the moon.
02:44Come back and ask, what's next?
02:51Mira, what's next?
02:53Here we go.
02:54Gracias.
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