00:00Ever wonder why a game called Snake got 400 million people hooked before?
00:06Here's the wild part, Snake used a trick that still works today.
00:10You chase a dot, eat it, grow longer, and the speed gets faster.
00:15That's not an accident.
00:17Early mobile game designers discovered that simple reward loops are more addictive than fancy graphics.
00:23Today's biggest hits like Candy Crush still use the exact same formula Snake invented.
00:29One more thing, phone companies didn't put free games on phones to be nice.
00:34They made billions selling the phones themselves.
00:37Which is cooler, that these old games are still hooking you, or that designers figured this out without the internet.
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