Powered by MB.OS, the fourth generation of the MBUX infotainment system arrives in the S-Class. It integrates artificial intelligence (AI) from ChatGPT-4o and Microsoft Bing, as well as Google Gemini, and combines multiple AI agents in a single system for the first time. With generative AI, the new MBUX Virtual Assistant "Hey Mercedes" revolutionizes the relationship between the vehicle and its passengers in every seat. Customers experience a more intuitive, personalized digital companion powered by generative AI. This includes multi-stage dialogues, similar to those you might have with a friend, and short-term memory. The MBUX Virtual Assistant appears as a living avatar on the MBUX Zero Layer user interface, featuring dynamic colors and animations, as well as two new avatar designs: a humanoid figure and "LittleBenz" for a stronger emotional connection.
