‘Edjop’ film sparks campus conversation in Cebu

The Manila Times

‘Edjop’ film sparks campus conversation in Cebu  The story of slain student activist Edgar “Edjop” Jopson reached Cebu’s youth as the filmmakers and cast of “Edjop” held a campus conversation with students and faculty of Southwestern University PHINMA Cebu.  Director and co-writer Katski Flores, Elijah Canlas, who portrays Jopson, and Frankie “Kakie” Pangilinan, who plays his wife Joy, joined the forum, which tackled Jopson’s life, beliefs and struggles.   Flores said the team chose campus conversations to engage young Filipinos directly and give them a space to ask questions.  Canlas said he was initially offered the role of young Jopson but volunteered for the lead role. Already familiar with Jopson’s story, he said portraying the activist challenged him to prove he was worthy of the role. Pangilinan said the film carries a personal connection, as her father, former Sen. Francis “Kiko” Pangilinan, gave her a book about Jopson when she was 16. “Edjop” is set for nationwide theatrical release on Sept. 16.  VIDEO BY KAISER JAN FUENTES  Check out our Streaming Channel: https://streaming.manilatimes.net/  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net  Follow us: Facebook - https://tmt.ph/facebook Instagram - https://tmt.ph/instagram Twitter - https://tmt.ph/twitter DailyMotion - https://tmt.ph/dailymotion  Subscribe to our Digital Edition - https://tmt.ph/digital  Check out our Podcasts: Spotify - https://tmt.ph/spotify Apple Podcasts - https://tmt.ph/applepodcasts Amazon Music - https://tmt.ph/amazonmusic Deezer: https://tmt.ph/deezer Tune In: https://tmt.ph/tunein  #TheManilaTimes #TMTNews #Edjop #Philippines

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00:00that we can be aligned with all of our films,

00:04especially in the marketing and promotions of the film.

00:09Let's just say, the brand of it.

00:12Every movie is still a product,

00:14and we're trying to sell the idea of this movie,

00:18which is not a conventional film,

00:20but we're doing a national rollout, right?

00:23We're independent, but we're doing a national rollout,

00:25and we want to have as many people as possible watching.

00:30But we couldn't rely on conventional marketing

00:35because we're working with a very limited budget.

00:42In fact, I'm also the one who ideated the campaign,

00:45the marketing campaign.

00:46I'm being helped by my partners in executing it.

00:49So it's really DIY, which is very edge-of-coded.

00:52So nung naisip namin, okay, ano ba ang best way

00:56na maipromote natin ito within our means,

01:01within our resources, but it's also just as creative

01:03and just as impactful.

01:07And ako kasi importante sa akin,

01:10kung kaya, as much as possible.

01:11Yung medyo original, something that has not been done.

01:15And we didn't have to look far.

01:17I didn't have to look far for inspiration.

01:19Na-inspire itong campaign na ito kay Edjo mismo.

01:23Kasi si Edjo, na-kampanya siya sa buong Pilipinas,

01:27sa lahat ng mga universities,

01:29para maging presidente ng MUSP.

01:31Ganun yung ginawa niya.

01:33So, sabi namin, ganun na rin ang gawin natin.

01:36Because it would give us an opportunity

01:39to talk about the film in the way that we want.

01:42beyond the showbiz, beyond the entertainment factor of it.

01:47Really talk directly, have real talks,

01:49with our most important audiences,

01:52which is the students.

01:53Na, kanina, sabi nga, I was telling si Sir Ron,

01:56na, we couldn't have asked for,

01:58I couldn't have asked for a better kick-off

02:01than the one that we just had.

02:02I don't know kung meron sa inyong naka-catch

02:05nung naging 2, 2,5-hour session namin sa taas

02:08with the students of Southway.

02:11Kasi, napaka-energized ng conversation,

02:16napaka-engaged ng mga studyante,

02:19and that's the best outcome.

02:21Kasi, napaka-energized ng dung nga.

02:25Kasi, napaka-energized ng mga studiante,

02:26kasi, napaka-energized ng dung nga.

02:49You

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