The viral video is framed as a thriller movie trailer with multiple icons bloodied, choked or flame broiled (you’ll get the pun). It’s meant to be a commentary on the American advertising’s monotonous nature to continue delivering the same, repetitious catchphrases by the same brand icons. Haven’t Americans evolved to understand a little more complex messaging?
The viral is advertising Night of the Adeaters, a cinematic screening of the world’s most influential and dynamic commercials, and an opportunity for ad men and women to learn and be inspired by the diverse approach employed across cultures from over 60 countries. The event occured on Advertising Week’s final evening of September 25, 2009 at Terminal 5 garnering 700 attendees. Tickets were available at http://www.adeatersnyc.com.
Please enjoy the video a fraction of the amount that we relished making it. Let me know if you have any questions or need any additional information.
