00:00The AI boom just got more expensive.
00:02And it's NVIDIA's customers who are footing the bill.
00:05Bloomberg reports that some of NVIDIA's largest customers
00:08have been told prices for servers containing its AI chips
00:11will rise by more than 15% in many cases.
00:15The increases cover systems built around NVIDIA's flagship
00:18Vera Rubin and Grace Blackwell chips.
00:21And they'll kick in on shipments beginning early next year.
00:24The size of each hike depends on the chip generation
00:26and how much memory is packed in.
00:29And the driving force behind it all
00:31is soaring memory chip costs.
00:33Server builders that supply major data center operators,
00:36including Microsoft, Google, and Oracle,
00:39have already passed the notice along.
00:40The timing is notable.
00:42NVIDIA reports second quarter earnings, August 26th,
00:46a key barometer for the entire AI industry.
00:48Disclosure, this video contains stock footage
00:51and content created or enhanced using AI-assisted tools.
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