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  • 2 days ago
The hotel brand Premier Inn employed eye-tracking technology to analyze over 60 prominent cities around the globe, determining which locations captured individuals' attention the quickest and maintained their focus the longest. Banff, located in Canada, emerged as the frontrunner, achieving a remarkable score of 96 out of 100, with viewers dedicating an average of 3.2 seconds to admire its timber-framed streets set against a mountainous landscape, marking the longest gaze recorded among all cities assessed. Mykonos in Greece secured second place with a score of 87.3, attracting attention in just 1.5 seconds due to its iconic whitewashed structures and vibrant blue waters. European cities significantly influenced the rankings, with 19 out of the top 30 positions filled by destinations from the continent.
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This video contains stock footage and content created or enhanced using AI-assisted tools.

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00:00What makes a city beautiful, according to science?
00:02A hotel chain used eye-tracking technology to find out,
00:06studying images of more than 60 major cities
00:09to see which caught people's attention fastest
00:11and held their gaze longest.
00:13The winner was Banff in Canada, scoring 96 out of 100.
00:17Viewers spent an average of 3.2 seconds
00:20studying its timber-built streets against towering mountains,
00:23the longest gaze recorded in the entire study.
00:26In second place, Mykonos in Greece scored 87.3,
00:30grabbing attention in just 1.5 seconds,
00:33thanks to its whitewashed buildings and electric blue sea.
00:37European destinations dominated the overall rankings,
00:40claiming 19 of the top 30 spots,
00:43with four German cities making the list.
00:45So if you're picking your next summer trip,
00:47science says these are the places your eyes can't look away from.
00:51Disclosure.
00:51This video contains stock footage and content created or enhanced
00:55using AI-assisted tools.
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