WHAT IN THE HELL WERE THEY THINKING? PG-Rated. Ian Brook. Ian Brook Music.

WHAT IN THE HELL WERE THEY THINKING? PG-Rated. Ian Brook. Ian Brook Music.

There comes a point when you have to stop applauding the hype and ask a very simple question:

What in the hell were they thinking?

AI investment has exploded.

In 2025, AI companies attracted US$258.7 billion — 61% of all global venture-capital investment.

Billions more are being poured into data centres, chips, computing infrastructure and AI companies. The world's biggest technology companies are committing extraordinary sums of money to the AI build-out, while analysts and financial institutions are increasingly questioning whether the eventual returns will justify the scale of the spending.

And while all this is happening, ordinary people are dealing with rising living costs, housing costs, bills and increasingly tight household budgets.

Meanwhile, the AI economy seems determined to sell us another platform, another subscription, another service and another promise of a better tomorrow.

This song isn't saying AI is worthless.

It isn't saying technological progress should stop.

And it certainly isn't saying that every AI investment will fail.

It's asking something much more uncomfortable:

How much money can be thrown at an industry before somebody has to ask whether the economics actually work?

The Bank of England has already warned about self-reinforcing financial loops in the AI ecosystem and the possibility of a significant correction in AI valuations.

That's not conspiracy theory.

That's the financial system itself raising the question.

So this song is a snapshot of a particular moment in history — the extraordinary beginning of the AI investment boom, when money flooded into anything carrying the letters A.I.

Maybe history will prove the doubters wrong.

Maybe AI will transform the world and eventually justify every dollar.

Or maybe, years from now, we'll look back at this period and ask ourselves:

What in the hell were they thinking?

WHAT IN THE HELL WERE THEY THINKING?
An Ian Brook original.
A song for our time.

This production was AI-assisted.

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