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Atty. Josabeth "Joji" Alonso of Quantum Films shared that she has repeatedly pawned her own house to finance her film productions. Atty. Joji talked about her love for Filipino movies during the PEP Spotlight: Sine x Cinemanila event held at Shangri-La Plaza's Cinema 3 on Monday, August 10, 2026.

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Video: Rommel R. Llanes, Gerry Oribeda Jr., and CJ Gabalero
Edit: Rommel R. Llanes

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Transcript
00:00Attorney Joji, you have a lot of films here that are different directors, different timplas.
00:08How do you choose your films? You're an abogada. You're like a different world.
00:19Strangely, Joanne, I loved films starting at the age of nine years old. I would save my allowance to be
00:27able to watch Filipino films, not foreign ones.
00:32So andun talaga yung passion ko na gusto kong manood ng pelikulang Pilipino. Kaya sabi ko someday gusto kong gumawa
00:38rin.
00:39And interestingly, I'm seated beside Ellen and Jeffrey at itong dalawa ang dahilan bakit ako napasok sa industriyang ito.
00:48My baptism of fire, my introduction into filmmaking was actually with Ishmael Bernal, no less, for a drama for television.
00:59Nambudol kasi ito si Ellen eh.
01:02So yun, after that parang sabi ko ayoko na umulit.
01:09Nakakatakot pala. Karuktong ng bukas, yes.
01:13Okay, Kubrador, well, I would like to give a generic answer to that question in that I always read the
01:20script thoroughly.
01:22And there's always something in the script that ignites a fire of sorts.
01:27Parang, like Kubrador, it's a very simple story of a woman na nangongolekta for a wedding.
01:33But as you go along the pages of the script, mapapapiay ka na lang kasi ang ganda niya.
01:40Sobrang tapang andyan yung mararamdaman yung nararanasan ng mga tao na dumadaan ng ganito araw-araw.
01:50And of course, there's the genius of Jeffrey Jaturian as a director.
01:57Totoo naman eh.
01:59Hindi naman magiging ganon yung pelikula kung hindi ka magaling, Jay. Alam mo yan.
02:03Okay.
02:04Pagdating naman sa Biyaheng Lupa, napaka, I mean, mentor ko si Bing Lau.
02:13I've always admired him and I wanted to be part of his very first film.
02:19It's such an honor na, sige, magsanla ulit ako ng bahay ko para meron akong ipupuhunan sa pelikulang to para
02:28lang magawa namin.
02:29That was a very simple story of passengers in a bus na wala kang maririnig kundi mga boses nila habang
02:37nag-iisip sila.
02:38And sabi ko, ibang klase rin to. And because of that, I said, no, we really have to do this
02:44film.
02:45Sabi ko kay Bing noon, magkanong kailangan mo, Bing?
02:48Sabi niya, kahit 3M, okay. Ang ending namin, 6M.
02:52So, seryoso yan, Joanne. I think for my first three films, sanla ako ng sanla ng bahay ko para meron
03:01akong mailabas to produce the film and it never came back.
03:05That's the sad reality of it. The good thing is, because I'm a lawyer, kumikita naman ako ulit at napabayaran
03:12ko at nawawala na yung mortgage sa bahay ko.
03:16Fortunately, kumita ang babae sa septic tank.
03:20When it was offered to me, and again, I read the script, sabi ko baliyo na baliyo to si Chris
03:25Martinez magsulat, ang ganda, ang ganda na naman.
03:28And then, working with Eugene Domingo, and working with Marlon Rivera, who's also another genius for me.
03:35Say ko, sige, let's go and do this.
03:38So, ayun ang sumatotal.
03:41Pag nabasa ko yung script, there's something in it na nakikita ko na would inspire me to do it.
03:50Not necessarily sociopolitical, not necessarily drama, basa meron akong mapipiga from it na gusto ko siyang gawin.
03:59And, Joanne, thank you for including these films in your list.
04:04Alam mo, pag Joanne maglipon, it equates to integrity.
04:07Kaya, thank you.
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