Fiverr went AI-first — then its own headcount fell about 30% 📉 Smart or scary? #Fiverr

The shift is Fiverr. Founder Micha Kaufman called it becoming an AI-first company — a painful reset. Its filings show seven hundred sixty-two employees at the end of 2024, five hundred twenty-eight a year later.

Here's the catch, and it isn't the jobs. The same company sells that leverage to the freelancers on it. Fiverr Go lets a freelancer train an AI model on their own work — and Fiverr's own help pages say exclusivity in AI deliveries isn't guaranteed. So the designer whose style you kept hiring can become a model your competitor prompts.

Comment SMART or SCARY 👇 Follow for the AI quietly changing how business runs.