00:00Bumble just broke the rules that made it Bumble. Men can now message first. Yep, the dating
00:05app built around women making the first move has flipped the script and you now get 72 hours
00:12to reply instead of 24. Why? Well, Bumble says users want less pressure and more flexibility.
00:19And the dating app is trying to reinvent itself as swiping loses its charm with AI and new ways
00:26to match entering the picture. But here's the kicker. 66% of women Bumble surveyed said
00:32they actually prefer men to message first. So is Bumble finally listening to its users
00:37or killing the very thing that made it different?
