00:06this is my my in downtown johannesburg famous for its vibrant authentic south african street food
00:14culture established in 1927 it is the city's oldest traditional market and a major cultural
00:23heritage site it's also one of the main reasons why johannesburg has just been ranked the eighth
00:31best street food city in the world we sell all kinds of food meat steak force pop and shiphead
00:43people love it this place is very popular with tourists as well they love it they love this area
00:50ask anyone about my my street food they will tell you that it's always worth coming back for
00:56i love their food because it's not only good it's also affordable i really love coming here
01:02to have food at my mind while cities across asia dominate the global ranking johannesburg stands
01:10out for its uniquely south african mix of flavors but johannesburg street food scene is as much
01:18about culture as it is about its flavor beyond the flavors the city's bustling food stalls tell a
01:26story of migration entrepreneurship affordability and south africa's rich cultural diversity
01:33for decades now street food has become an important part of johannesburg's identity but for the food
01:41street lovers it's also about survival this helps us with jobs this is what's helping us mostly as the
01:51unemployed we make quite some money here so it's an important part of johannesburg's informal economy
01:58and creates economic activity at the grassroot level i mean if you look at it every transaction
02:05between a consumer and a vendor street vendor supports a wider value chain so from farmers to
02:12wholesalers to transport operators to food suppliers and packaging businesses it is also an important
02:18entry point into entrepreneurship as these lower barriers to entry um compared to conventional
02:27business financing methods masemula asses that in a country that is grappling with high unemployment rates
02:34this sector provides vital opportunities so when we talk about street food we are really talking about
02:42livelihoods um entrepreneurship local economic activity and increasingly tourism as well which is
02:49what we have to take note and johannesburg's recognition as one of the world's leading street food
02:55cities also gives the sector an economic opportunity to become part of the city's broader tourism and
03:01economic development strategy the timeout ranking which is based on a global survey of local citizenry
03:09so joe berg score 56 percent overall
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