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Samsung pushes into humanoid robots and GM batteries as Hyundai's union escalates strikes and PHEVs stall at home.
Samsung is fast-tracking its own humanoid robot while Samsung SDI locks in a multi-billion-dollar next-generation battery deal with GM. At the same time, Hyundai's labor union is expanding partial strikes just as summer break ends, and plug-in hybrids are falling out of favor with Korean buyers despite strong export growth. Together, the stories show Korea's manufacturers advancing on the global stage while facing friction closer to home.

Sources:
- Samsung Accelerates Launch of Self-Developed Humanoid Robot Samsung RX — Seoul Economic Daily, August 12, 2026
- Samsung SDI Partners with GM to Develop Next-Generation Prismatic Batteries — Seoul Economic Daily, August 12, 2026
- Hyundai Motor Union Raises Strike Intensity After Summer Break — Seoul Economic Daily, August 12, 2026
- Plug-In Hybrids Fall to 1.2% of Korea's Domestic Car Sales — Seoul Economic Daily, August 12, 2026

About AI PRISM:
AI PRISM is Seoul Economic Daily's WAN-IFRA award-winning newsroom AI series, delivering Korean economic news adapted for global audiences. Episodes are produced with AI assistance and reviewed by a human editor.

Tags:
#Samsung #SamsungSDI #GM #Hyundai #PHEV #KOSPI #AIPRISM #SeoulEconomicDaily #WANIFRA

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00:03Korea's industrial giants are betting big on robots and batteries,
00:07even as the assembly line closer to home hits turbulence.
00:12Samsung just accelerated its own humanoid robot launch.
00:16Samsung SDI locked in a new multi-billion dollar battery deal with GM.
00:21Hyundai Motors Union is raising the pressure with expanded strikes.
00:25And plug-in hybrids are becoming Korea's least popular car type at home.
00:30It's Wednesday, August 12.
00:32Let's take a look at a key development in Korea's industry sector.
00:37Samsung and its battery affiliate are pushing deeper into robotics and next-generation EV batteries
00:43as global manufacturers race to lock in supply and automation partners.
00:49At the same time, Hyundai's domestic labor dispute is entering its most disruptive phase of the year.
00:55And Korean automakers are finding that plug-in hybrids sell well overseas but barely register with buyers at home.
01:03Here's what the numbers show.
01:05Samsung's robot business team is fast-tracking its self-developed humanoid, Samsung RX,
01:11alongside its existing Samsung bot lineup.
01:155 trillion won, about $3.7 billion, is the size of Samsung SDI's new battery agreement with General Motors,
01:24covering next-generation prismatic cells with high-density, fast-charging technology for future GMEVs.
01:31Hyundai's union starts partial strikes every Tuesday and Thursday from the 14th, four hours at a time.
01:39The action escalates a labor dispute that resumed right after the summer break.
01:445,852 units, down 20% year-on-year.
01:49That's how few plug-in hybrids Korean drivers bought in the first half, even as PHEV exports jumped 64.5%.
01:58Plug-in hybrids now make up just 1.2% of new car sales in Korea,
02:04with BYD and Mercedes-Benz among the few brands still moving them domestically.
02:10So what does this mean for global supply chain managers watching Korea?
02:15Earlier, we said Samsung is fast-tracking its own humanoid robot.
02:20Here's what that actually means for you.
02:22Korea's biggest manufacturer is racing to control both the hardware and the software of next-generation automation before global rivals
02:31do.
02:31The GM battery deal shows Korean cell makers are still winning premium EV contracts, even as the broader EV market
02:39cools.
02:40But Hyundai's expanding strikes and the PHEV slump at home are reminders that Korea's industrial strength abroad
02:47doesn't always translate to smooth production or strong demand domestically.
02:52That's today's AI Prism, Industry Daily.
02:56This episode was produced with AI assistance based on Seoul Economic Daily reporting and reviewed by a human editor.
03:04AI Prism is a Juan Ifra award-winning series.
03:08We'll be back tomorrow.
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