00:00The campaign is shaping us. You've just launched it. I mean, for those that don't know what
00:05it is, how would you describe it? What is it that you want to achieve?
00:07I suppose fundamentally we're trying to raise the importance of early childhood and why
00:13it matters so much. For our future lives, this is sort of a fundamental sort of part
00:19of who we are. But it's trying to unpack it too. I suppose the claymation film, there's
00:25a huge amount of science and information in there as well. So we try to break it down
00:29into bite-sized videos that are hopefully accessible for everyone to learn a bit more
00:33about what matters and why it matters as well. This isn't just about raising kids,
00:38it's about shaping our futures and shaping not only the adults who become but shaping
00:44our society, creating a happier, healthier, more nurturing world for us all to live in.
00:49Wouldn't that be nice? Yeah, absolutely. That's the dream.
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