00:01It's really wonderful to be able to uplift and empower women in different communities.
00:06With Procti, with modeling, it's just about lifting women up and showing them that they are capable of anything.
00:14Hey, it's Pritika. I just flew in from LA and I have a busy day full of a lot of
00:18meetings.
00:19I can't wait to take you through and show you my Marie Claire 5-Minute Face.
00:24Everyone in my family is a doctor. My mom's actually a yoga instructor, but she studied Ayurveda her entire life.
00:29That's where I get a lot of my little tips and tricks and my obsession with skincare really started with
00:34her.
00:35When I was scouted as a model when I was 17, everyone felt like it was such a sharp turn
00:40left
00:40because I definitely thought I was going to go into medicine, just as everyone else has.
00:46I moved to New York to pursue my career in the industry.
00:50I'm always on the go. I literally have a few minutes between meetings, getting ready in the morning,
00:55so I'm going to show you how I get it done.
00:57Every night, I always make sure I do a pampering moisture treatment. I hydrate.
01:02I think skincare always starts from right before bed, letting everything soak in so that you're ready to go and
01:08prep for makeup.
01:09I use Procti Beauty's Maha Mask Pampering Moisture Treatment.
01:13It is combined with three formulas that I grew up with and it just takes the most effective Ayurvedic ingredients
01:19and remedies
01:19and combines them into this really luxurious, buttery texture.
01:23I always use this in the night and then I do my hydration cream, serum, and just want to let
01:29everything soak in so that when I'm ready, my skin is prepped and I can just do a really quick
01:34makeup routine.
01:34I start with Luminous Silk from Giorgio Armani. It is just this really light formula and I just love it
01:42because it really shows your skin through.
01:44And I'll just take one pump and apply it on the sponge and then I will put it all over.
01:49I'm the founder and CEO of Procti Beauty and I'm also a global ambassador for Operation Smile and I'm also
01:57an international model.
01:59So I definitely travel a lot and that really has gotten me to the point where I have to get
02:06ready in cars, in the morning, five minutes.
02:10So that's why I really perfected my makeup routine.
02:15Okay, so next I'm going to use NARS. It is the Radiant Creamy Medium 2 Ginger and it's a really
02:22lightweight formula as well.
02:23It doesn't crease and it's so perfect for when I have those really late night calls with our retailer partner
02:28in India.
02:29It's been about a lot of these 2am calls and that is why concealer is my best friend.
02:49So eyebrows is something that I never forget. I do my brow. It's Dior Pump and Brow. It's tinted brow
02:55gel.
02:56It's dark brown and then the Dior Show Brow Styler. I'll usually put the gel on first. That really does
03:02a lot of the work already.
03:11And I always remember to brush out the brows too because you want them to be fluffy and natural.
03:18And just kind of enhance the shape of your own brow. And then I'll go in with the pencil.
03:33And to finish it off, I'll use the Anastasia Clear Brow Gel because it just kind of holds everything in
03:38place.
03:47And now I'm going to go in with this Air Blust Flawless Finish. It's Charlotte Tilbury and it's number 2.
03:53So I'll usually do it under my eyes and on my T-zone and it's just this really great setting
03:58powder as well.
03:59Today our first meeting is going to be with Robin from Operation Smile.
04:03I just got back from Lima, Peru and I was on my third mission trip.
04:07It was such a beautiful experience and it felt so good to be back on the ground.
04:12I started working with Operation Smile when I was in 8th grade.
04:15A lot of people don't understand how difficult it is for these people to eat and breathe and speak normally.
04:20It's all about raising awareness for cleft conditions and then also eradicating the stigma associated with cleft conditions.
04:27So next I'm going to go in with a little bit of bronzer. This one is Tom Ford and clearly
04:33it has been used.
04:34I usually don't do the highlighter. I'll just do a little bit of bronzer right under my cheekbones and just
04:40kind of buff it out.
04:45The other meeting I have today is a product development meeting because we are working on the next three products
04:51that we're going to be putting out.
04:52Procti has a three month cadence. So basically we wanted to give each product enough room, you know, so for
05:00example, each product has a beautiful story and we wanted to be able to have time to really roll out
05:07each product in the market and give it that time that it needs.
05:10I'm so excited about the next few products that we're putting out on the market and you're going to be
05:15excited too.
05:16Then I finish off face with a little bit of a Chanel blush.
05:19I just tap my brush in a little bit and then give a little smile and just for that top
05:26part just gives like this really healthy glow.
05:34Next I'm going to go in with Buxom's mascara. It is blackest black and this brush is literally the best
05:41thing ever and it just like plumps your lashes and Buxom's actually I think it translates to plump.
05:47So you just plumped all over.
05:54Plump it up.
05:57Is this plump enough ladies?
05:59Now we're going to go into lips. So these are my three products.
06:02We've got Charlotte Tilbury, Pillow Talk 2, it's just like my perfect nude and then Flesh for just the lip
06:09color and then Fenty, my favorite lip gloss.
06:13Rihanna is such a role model to me and literally created the movement for diversity in our industry.
06:18So really, really love all of her products.
06:21I basically go around my lip.
06:25I don't really overdraw too much.
06:27I think that you just want to keep like the natural shape of your lip.
06:36I've learned a lot of my beauty tips and tricks from modeling.
06:41I've been in the industry for almost eight years now.
06:44I was actually scouted at Disney World.
06:46So it's not like modeling was something that I ever thought was in the cards for me.
06:52But next thing I knew I moved to New York to pursue my career in the industry and really had
06:58such amazing opportunities to work with different companies and really understand like the beauty industry and where I was meant
07:05to be.
07:08And to set everything, I use Hydra Beauty Face Mist from Chanel.
07:15Oh, that was a lot of mist.
07:32I just finished my meetings and my Zoom meetings and now I'm off to a working dinner with my product
07:38development team.
07:39So I am going to do a little touch up of my lip.
07:42I'm going to do a little brown nude just for my evening wear and then I'm off.
07:47And I just killed my five minute face.
07:50Bye.
07:50Bye.
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