00:00Pixar shows its films to its competitors and you'll see the reason is surprising.
00:04I make videos about movies and TV series, if you like them, subscribe.
00:07Can you imagine Pixar keeping all its secrets?
00:09Well, studios sometimes show their films to people who are outside the industry.
00:14Before a film is released, Pixar organizes numerous internal screenings.
00:17But what is most surprising is the existence of the Pixar Brand Trust.
00:21The Pixar Brand Trust is a group comprised of experienced directors and screenwriters.
00:26like Peter Docteur, Andrew Stanton or Lee Unkrich.
00:29During these meetings, they watch early versions of a film.
00:32They can freely criticize the plot, the characters, or even the pacing.
00:36And no one is obliged to follow their advice, but all remarks are discussed.
00:41According to Ed Catmull, who was the former president of Pixar,
00:44This method allows problems to be solved very early before they become impossible to correct.
00:49It is thanks to the Brand Trust that films like Ratatouille, Inside Out, or Coco
00:53have been significantly improved during their development.
00:56Let me know in the comments if you knew this, and most importantly, subscribe!
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