00:24¿Por qué crear un nuevo label?
00:27¿Y qué hace este nuevo label para ti, como un filmmaker, que quizás un estudio regular no te trae?
00:34La primera cosa es que quería tener un film con no limitaciones de la violencia.
00:39En todos mis otros filmes, alguien me dice que no puede hacer eso, no puede hacer eso, eso es muy
00:43violento.
00:44Quiero ser el que dice que no puede hacer eso, y lo hice, en cualquier punto.
00:48Así que es eso, pero también ahora los estudios tienen creaciones.
00:52Y con Cabin Fever, Hostel, Green Inferno, Thanksgiving, all of these things I've created,
00:57if you write them as a book, you own them, but if you make them for a movie studio, the
01:01studio owns them.
01:02So I think as artists and creators, we should own our own copyrights, that's why I started the company.
01:08To release a movie in theaters, but also own my own creation.
01:11What do you mean weird?
01:12Like he was following me.
01:14Is everyone sick or something?
01:17Back to your classrooms!
01:19So, what happened right now that you say this is the time to make this movie?
01:23Well, a few things.
01:24One was Terrifier 3.
01:25Okay.
01:25Came out unrated.
01:27And I saw what a success it was, and that theater chains before would never play a movie without a
01:32rating.
01:32They'd say, well, it needs an R or NC-17.
01:35But Terrifier just went out with no rating, and it was a huge hit.
01:39So the theater chain said, okay, there's an audience for this level of gore and violence in a horror movie.
01:43And so I said, okay, now the time is right, but also I have an 18-month-old baby girl.
01:49And I think of everything of like protecting her.
01:51Everything is protecting your child.
01:53Every decision you make.
01:54But ultimately you can't protect your kids.
01:57You can prepare them, but some force will get in through their phone, through the food, through something.
02:02So it's about the way we ultimately can't protect our kids.
02:05And this feeling of like your child turning against you is like the most horrible thought in the world.
02:09So as a parent, I have all these new fears, so I wanted to channel that into the movie.
02:15They're not trying to kill us. They're trying to turn us.
02:18Talking about fears, and like all the reference that you have in the movie.
02:22Off the record, we were talking about the night of the living dead.
02:25Yes.
02:26The invasion of the body snatchers.
02:27The 78 invasion of body snatchers.
02:29Yes.
02:29The birds.
02:30The birds.
02:31Bad news bears.
02:32Yeah.
02:32The children from 1980.
02:34Also the exorcist, because of blah.
02:36The exorcist.
02:37Yes.
02:37The comedy and the exorcist for sure.
02:38Who Can Kill a Child got in there too.
02:41Like there's a lot of films.
02:43Yeah.
02:43There is like a blend of these kind of films.
02:47E.T.
02:48Yeah.
02:49Very E.T.
02:50Yeah, that's right.
02:50The dinner scene, the kids riding bikes.
02:52Very E.T.
02:53Yeah.
02:53Also Evil Dead.
02:54The thing with the necromancer and stuff was really Evil Dead.
02:58Thank you.
02:58Very Evil Dead.
02:59So, you have all this blend of movies that create your style.
03:05And there is a lot of filmmakers, for me, you, Quentin Tarantino, Robert Rodriguez, that
03:11grew up watching the movies.
03:15Yes.
03:15We love them.
03:16Yes.
03:17And we love them.
03:17Yes.
03:18Why do you think these kind of movies are so appealing today?
03:24Because they're not pretentious.
03:26I think a lot of movies that were important, it's like school.
03:29There are books you're told is a great book.
03:31And there's another book you discover and you read it and you love it.
03:34And I think that all the movies that were winning Oscars, you can't remember any of them.
03:39They're all complete.
03:40For me, you watch it once and it's well done, but very few of them stick in your mind.
03:44But I'll never forget watching Evil Dead.
03:46I'll never forget watching Re-Animator.
03:48I'll never forget watching Dawn of the Dead.
03:50I'll never forget watching Caligula.
03:52Pieces, Faces of Death, Spider University.
03:55These movies that someone gave you a tape goes, you've got to watch this.
03:58And you go, whoa, who made this?
04:00Some lunatic?
04:01So for me, it's about giving the next generation that memory.
04:05I want kids to go to the movies thinking they've seen, maybe you just saw The Odyssey.
04:09And you think that's a normal movie.
04:11And then you watch Ice Cream Man and you just go, what just happened?
04:14Were there any parents?
04:15That's the most insane thing.
04:17Was anyone saying no on set?
04:19This is nuts.
04:20Who said this was okay?
04:21Those are the movies that I loved.
04:23The movies that were dangerous, you know?
04:25And those are the movies that you watch over and over and over.
04:27And you used to be embarrassed about it.
04:30People were told, you're stupid if you like these movies.
04:33Yes.
04:33There are some movie snobs.
04:35Oh, do you like that?
04:36All of them.
04:36But look at what is the most important movie now?
04:39It's like you go to a convention and it's killer clowns from outer space.
04:43Yeah.
04:43You know, there are years that go by and then generations.
04:46What is more important now?
04:48Evil Dead.
04:48Texas Chainsaw Massacre.
04:50Yes.
04:50Friday the 13th.
04:52Halloween.
04:53All of the things that were considered trash back then, but made money, but it was like,
04:58you know, dumb pop.
04:59This is the stuff.
05:00They've become cultural icons.
05:01Yes.
05:01So I said, with the horror section, what if everything we do now, you know, horror movies
05:06are like real estate.
05:07It gets more valuable as time goes on.
05:09Baseball cards.
05:14What sets apart Ice Cream Man from all the other movies that you have created until now?
05:20I don't think the other movies look quite like Ice Cream Man.
05:22I mean, Green Inferno is in the jungle in the meantime.
05:24They're so different.
05:25But I've never made a movie that looks like an Amblin movie, like E.T. or The Goonies,
05:30where there's so much blood sprayed.
05:32You can't believe what you're doing.
05:34I've never had this much carnage in a movie.
05:36I think I tried to have more kills in Ice Cream Man than all of my other movies combined.
05:42Yes.
05:43The body count is really, since the movie starts, it's like, okay, this is, if this is going
05:48to be like this in the first 10 minutes, I don't know what is going to happen in one
05:51hour.
05:51And it's just going and going.
05:52Yes.
05:52And double down.
05:53Yeah.
05:53I just keep doubling down.
05:55It's just like, I'm daring you to stop watching the movie.
05:57And one of the things that I really love of this movie and the B movies are like,
06:01a lot of things are happening on set.
06:04Yes.
06:04This is all the blood.
06:06You have no money.
06:06You're not doing it digital.
06:07Yeah.
06:07You're really doing it.
06:09If we have a hundred children attacking, we have 20 stunt people.
06:13A lot of the stunt people were at, it was their children doing it.
06:16So we have someone with pencils in his eyes.
06:17That's his daughter on his back.
06:19And you know, someone being pulled to the ground and his leg snapping.
06:22That's his kid.
06:22So they love it.
06:23And they could really rehearse it and get some really, really great stunts because they
06:26could practice it and practice it.
06:28But the only way to really do it is to just do it.
06:31There's not like digital stuff happening.
06:34It's like children really doing these things.
06:35And you can feel it.
06:36Yes.
06:37When I watch those low budget movies, I go, how could, how did they do this?
06:41Yes.
06:42They're really doing it.
06:43Even if they're pretending, they're actually going through the motions of doing it.
06:46So that's the part of a movie like this.
06:47And they're having a good time.
06:50They loved it.
06:51Yes.
06:52Kids love playing monsters.
06:53They love Halloween.
06:55They've seen, now kids, that if you're eight years old, you've watched every episode of
06:58Walking Dead.
06:59You watch terrifier clips on your phone.
07:01These kids know everything about special effects.
07:04Well, I grew up watching Nightmare on Elm Street and that kind of movie that, well.
07:08But now if they see someone get decapitated, they go on their social media and they go,
07:12I loved your head being chopped off.
07:13And they say, oh, thank you.
07:14Like they like the comments.
07:15So nobody thinks it's real.
07:17And the parents, more importantly, the parents are big horror fans.
07:21So they have to have visual eye contact with their children at all times.
07:24So they know who I am.
07:26So they know what I'm doing.
07:26So the moms would come up to me and say, you know, my daughter would love a fake head.
07:32And then some dad's like, well, no, my son wants a fake head.
07:35And they're like, my child would like more blood.
07:37Can't you give him an ax?
07:38So the parents are coming to me, begging me to give their kids like weapons and body parts.
07:44What is going on here?
07:48How do you cast the child?
07:51Because there is not like the usual casting.
07:53Well, we are making a horror movie.
07:55It's hard.
07:55And also, not only they are playing with blood and stuff, but they are cursing every time.
08:00Every time.
08:01Yes.
08:01I wanted a movie that sounded like the 70s when you watch Bad News Bears.
08:05And the kids say stuff that you would never say in a movie today.
08:09Yeah, they're cruel.
08:10And they feel like real.
08:11Yes.
08:12And so one person watched it with his 11 year old and said that the 11 year old said, this
08:16is the first movie where the kids actually talk like kids.
08:19And you didn't have a studio going, that's offensive.
08:22Yeah.
08:23Don't say that.
08:23And I sat down with the kids and I go, I want this to sound real.
08:27Is this how kids talk?
08:30And they said, yeah.
08:30When the teacher's not around, when parents are not around, this is how we talk.
08:34So I wanted it to sound like it.
08:36And that's why I wanted great young acting.
08:38Like when I watched Stranger Things or It.
08:41I wanted it to sound like the kids did when I grew up.
08:43When you, I blew a game that happened to me.
08:45I dropped the ball and the kids like, you're fucking dead.
08:48You fucking like, this is what it was like.
08:51I wanted the bullies to be bullies.
08:53What's fun is then, once everyone eats the ice cream, it's infected versus uninfected.
08:57And all the teams are switched.
08:59Now new allegiances are formed.
09:01Now that kid that was the bully, you guys are on the same side because he didn't eat the ice
09:04cream.
09:04Like, that's what's fun, is mixing it up.
09:07But the casting process, we just had great actors.
09:10And some of them I knew before, I had worked with before.
09:13Like there were the kids in Thanksgiving that got covered in blood when grandpa gets his beard.
09:17That's the little Charlie story who's sawing her mom's head off.
09:20And I did a fake trailer called Don't Go In That House Bitch.
09:23Charlie's in that.
09:24She got decapitated.
09:25So the parents know me, but then for the lead actors, they were great.
09:28They're all serious actors.
09:29And I said, do you want me to direct you like kids or like adults?
09:33And they said, no, direct us the same way you direct an adult.
09:37Get it!
09:44A very tight schedule to shoot.
09:4619 days.
09:47Yes.
09:47How do you pull it out?
09:49A lot of planning.
09:50I had a great assistant director.
09:53Ed was amazing.
09:54And then I had a terrific second unit director named Justin Harding who made a really great movie called Carved.
10:00That's on Hulu.
10:01Justin is methodical.
10:02He has a program called Frame Forge.
10:04Okay.
10:04And we built out the school virtually.
10:07And then you can build out a room virtually and then you put the cameras in.
10:10And so we really mapped out because the kids, every two hours, you got to break your lead kids.
10:15So we say, we're going to start with a shot of the kids.
10:17When we turn around, then they get a break.
10:19Now we do the teacher.
10:20And you just break it out mathematically.
10:23And then you just cross your fingers and hope to God it works out.
10:29Oh my God.
10:31Kids.
10:33I think this movie is like one Moby Dick for you.
10:38Wow.
10:38Yes, because I feel like everything that you have made, it's like blend in this movie and now you're on
10:44leash with your own studio.
10:46For you, what is the next step?
10:48What is like the next movie, the next Moby Dick you're chasing?
10:52I have a horror movie that I wanted to do with Snoop Dogg.
10:56That's a haunted house movie.
10:58And the name of the movie is Don't Go In The House Bitch.
11:02And we're going to make it unapologetic, unrated, our own way.
11:06No rules.
11:07No one telling me that's too crazy.
11:09That's too weird.
11:10No one will like that.
11:11It's just no.
11:12And Nas is an executive producer on this.
11:15Nas will be on Don't Go In The House Bitch.
11:17So it's going to be just a fuck nuts, batshit, crazy haunted house movie.
11:21With lots and lots and lots of death.
11:23What happened?
11:24Someone hurt my mommy.
11:27Who?
11:28Me.
11:30Please, go see Ice Cream Man in theaters.
11:33Support crazy, independent, unrated, ultra-gory, no rules, unhinged horror movies.
11:39It's going to be the most fun you have in a theater this summer.
11:44Rockies!
11:47Rockies!
11:51Rockies!
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