WATCH: PT SUMMIT LAUNCH ON PEP LIVE!

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Launched today at Crowne Plaza Hotel in Mandaluyong City, PT Summit is a new business enterprise dedicated to empowering organizations through strategic innovation, operational excellence, and transformative growth solutions.   Watch as Summit Media's CEO and President, Howard Go, and PlayTime Entertainment Spokesperson Adela Mae Marshall talk more about PT Summit on this episode of PEP Live!  #PTSummitOnPEPLive #PTSummit #PEPLive #PEPInterviews #PEPRachelle #PEPFK  Hosts: Rachelle Siazon & FK Bravo Floor Director: Khym Manalo Video: Jham Mariano, Greeko Junio & Rommel Llanes Edit: Greeko Junio  Subscribe to our YouTube channel! https://www.youtube.com/@pep_tv  Read the latest in showbiz at http://www.pep.ph  Watch more videos at https://www.pep.ph/videos  Follow us!  Reddit: https://www.reddit.com/user/pepalerts/ Instagram: https://www.instagram.com/pepalerts/  Facebook: https://www.facebook.com/PEPalerts  Twitter: https://twitter.com/pepalerts Viber: https://bit.ly/PEPonViber Kumu: pep.ph  Visit our DailyMotion channel! https://www.dailymotion.com/PEPalerts

Transcript

00:14audience intelligence monetization and data analytics these are terms we hear

00:20more and more in today's media landscape if you've ever wondered how these are

00:24applied in the industry your luck because today we will be unpacking and

00:29dissecting each of these ideas through the newly launched pt summit platform this is pep live

00:37we're your hosts fk bravo and rachel fiazon and we will be joined by esteemed guests who will help

00:44us better understand what pt summit is all about let's please welcome howard goh president and ceo

00:52of summit media hello and we have adela may marshall spokesperson of playtime entertainment

01:02hello thank you to you both for taking the time to join us today and of course congratulations

01:08on this new venture yes so i i believe um the best place to start this conversation

01:14is with the basics so i want to ask you um howard um for anyone hearing about pt summit for

01:23the very

01:23first time what can you tell us about it and just as importantly um what problem is it trying to

01:30address okay so pt summit is a joint venture meaning two companies invested in it one is playtime

01:38entertainment the other one is summit media to build a technology platform that's designed for

01:44media businesses to thrive uh i think a good way to look at it right now is if the platforms

01:50that exist

01:50are not designed to support media in the same way that they used to uh we know that google has

01:58been

01:58doing a number of things that has changed the algorithm and other platforms in social media are

02:03tracing engagement with metrics that are not ideal for media it's more ideal for maybe a different

02:10type of behavior so we want a technology and that's going to support the media content and business

02:19model so that's what we hope pt summit can create for us so in a nutshell pt summit is about

02:26equipping

02:26publishers with better tools that can adapt in this um in the ever-changing media landscape i think

02:33more than tools it's the platform it will change the infrastructure in the ecosystem how data is is

02:40ingested collected and studied and how it's fed to to the publishers and editors so we can create

02:46better content okay so we're excited to hear more how this um venture with pt summit came about so what

02:56convinced summit media to partner with playtime entertainment or pt summit for summit media one of the

03:05things that we felt that uh made us believe that playtime entertainment was the right partner was their

03:10ability to create great engagement in another platform right now all platforms are trying to create

03:16engagement but as i mentioned earlier the metrics are different uh but being able to know what how to

03:24capture all the data and how to look at the data and use that to determine what content can drive

03:30better engagement i think is a skill set and an expertise that playtime entertainment brings to the

03:37table and that's what we think with our content and us being the first client we can create a platform

03:42that will actually do that for media now about for playtime entertainment what convinced you to partner with

03:50summit media well of course summit media is already a legacy it's a pillar in the publishing industry

03:57especially here in the philippines so we knew that when it came to storytelling they'd be a really trusted

04:01partner on our end obviously we've had some experience building digital platforms and we were able to

04:07recognize that some of the issues that exist for that also existed in the publishing industry so by

04:14sort of joining forces we're hoping to address those together and summit media is obviously our first

04:21partner our first client for that but it's also hoping that through pt summit we can sort of future proof

04:28this industry that inspires and of course informs so many filipinos right on the publisher's point of view

04:36um how do you think this will affect online media and editorial processes what kind of synergy do you

04:43foresee between the technology and the human workforce i think the first one is understanding

04:50all of the current pain points a lot of our editors now have been trying to create content

04:56that's multi-platform and each platform has a different way to do it and more importantly even

05:02if you go to one platform there are different executions depending on the content you're creating

05:07so creating a content management system or cms as we often call it in the business uh is something

05:14that that's a cms that's tailored for editors of media will allow our editors to be able to work

05:20better uh to streamline their work to save their work midstream to have other editors edited easily

05:27to create an experience that's fit for the story they want to create very quickly uh without much

05:34difficulty i think that's something every editor wants because a lot of editors can easily visualize

05:39the story they want but the cms cannot always give them the the end product yeah it will not say

05:48midstream too right it won't accidentally delete the content or anything okay well that's that's good

05:54news and also um just to confirm uh sir howard um so while the technology definitely makes workflows more

06:02efficient editorial judgment still belongs to the journalists yes that's very important in this

06:08partnership but it's very clear for for what we're doing here and that's i think why we we like working

06:13with playtime entertainment for this they understand that pt summit is really about building the platform to

06:19take media to the next level um so it's really an independent entity from the um editorial um companies who

06:29will be

06:30the clients of pt summit i think another way to look at it although i think adela has something else

06:34to

06:34add is uh right now we are on independent platforms we are on meta we are on google we are

06:41on tiktok

06:42we're all there that's another platform same thing here except this time it's a platform where we have an

06:47investment in it and as a first client we uh our partners know this new entity knows it's designed to

06:55support media so it's it's where we want to be and where we think media should go it's like um

07:01the

07:01media companies would have better control of their data with this platform yes okay all right so of

07:11course um this partnership also introduces us to a new player in the industry and that is playtime

07:16entertainment um i believe i think we're just curious um most of playtime entertainment's partnerships

07:23are consumer facing so be it in pageantry sports and entertainment so we want to know what attracted

07:31playtime entertainment to invest in the media and publishing industry this time around

07:37well i think at playtime entertainment we've always believed that technology has the power to turn great

07:43ideas into really meaningful audience experiences and in the past through our live events that's really been

07:49a live audience but of course you know everything is becoming digitalized these days and there was a

07:55time that we thought that publishing wouldn't become digitalized but now that it is it's about how can we be

08:00smart about it and going back to what you were also saying i think the easiest way to describe

08:06this partnership for people who maybe don't understand that the techie jargon is that we just want to equip

08:12the creators with the technology to empower them rather than compete with them or replace them

08:22and so um what's in it for the audiences like what would the readers or viewers expect from this

08:30innovation from pt summit i i think one of the things they can expect aside from a

08:37better experience you know ads will be less intrusive the content will load faster and would be more

08:43entertaining to read but with aside from that the data with the data we have and the content that we

08:50have will be able to allow our readers to do a deeper dive on whatever they're reading in a more

08:56automated manner that if they're reading an article for example in a particular celebrity who's married to

09:01another celebrity they can be told do you want to know more about celebrity a celebrity b their original

09:06spouse a if they were married before their children and then from there read and read more

09:10and do a deeper dive i think with short-form content now a lot of people do not do deep

09:16dives and they

09:17think they become experts with one headline or two paragraphs but we want to bring back the way media

09:24was read before to really read the many stories that are available to do a deep research into the story

09:30and become people who understand the background of many things so that when they take it to the third space

09:37conversations among friends become richer and basically it's a way to fight back against the

09:43splinter net where everyone has a super simplified view of things and it often leads to conflict

09:48rather than objective healthy conversation so they will be able to customize their experience when they

09:55go to um pep.ph for instant yes i mean i think he's already said it better than i can

10:04but i think also

10:06on the back end of that i think what we're really hoping to achieve is obviously technology has changed

10:11the way that we not just consume media but also how it's created how it's distributed even how it's

10:17discovered right and i think this technology the biggest breakthrough of it is developing it in a way

10:24that is ethical and responsible and i think together through pt summit you know we're going to be able

10:32to have better insights into audiences interests hopefully more sustainable monetization of digital

10:40products along the way but also still keeping the integrity of great storytelling at its heart

10:46that's good to hear right especially for us um editors in the editorial workforce um we want to have

10:55that um control and ability to educate our readers as well with the kind of content that we want to

11:02share

11:02with them and we really are looking forward to the changes because we know that even though the

11:07technology much of this technology is happening behind the scenes us audiences can notice the difference

11:13with this right okay so um i want to go back to what was mentioned earlier in the program um

11:20summit media

11:20is always described as a pioneer so from print to digital and now it's starting um it's pioneering

11:26something again um i guess maybe um for you sir howard uh what what is it about being the first

11:34you know

11:34testing or treading untested waters what is it um i think it's uh something that's very exciting i was

11:42just having a conversation before the event started with uh somebody else who and we were both saying

11:49that doing things that are new keeps us young it keeps us uh on our feet um interested in learning

11:57new things and i think that that's the joy of uh life if we allow it to to happen and

12:02so it allows

12:03things to remain exciting and and uh and if things remain exciting then we remain inspired we wake up in

12:11the morning looking forward to what the day will bring so if pt summit succeeds what could this mean

12:18for the media industry and for other media brands that could um check this um do a collaboration with pt

12:27summit as well just like summit media well our hope is other media businesses will say i want to use

12:34this platform also because it's designed for media and we see it working uh with summit media

12:41yes i mean we're hoping that summit media is of course just a first client and we're we're really

12:46willing to to share this with the rest of the industry i think it's just important that you know we

12:52really keep publishing alive and that it's able to thrive in this changing digital landscape

12:59yes okay so just to close our conversation um i'd like to ask you both how important is it to

13:05make

13:05take tech breakthroughs in the digital age in the age of uh sorry in digital media in the age of

13:12ai

13:15i mean i feel like i'm a bit of a broken record but it's really just that because it's changed

13:21so much for

13:22the audience experience and then also the back end it's just about keeping up to date with all of

13:28these changes that one the industry can thrive but then also as a user knowing that the platform that

13:35you're using is ethical that we're still keeping storytelling real and authentic and passionate

13:42and human of course that the stories aren't going to be changed because of these technological

13:47advancements we really just want to make it more efficient so that we can bring better

13:52stories to the people who need to hear them the most yeah yeah yeah i think if uh i i

13:58don't know

13:58if you've experimented with any of the ai platforms but i feel they're most useful if they're just used

14:05as a way to get some information if if we try to use them to create content or or certain

14:13things

14:13right now uh it often will err quite often and lead many problems i think the importance of technology

14:22now is to equip people our editors our publishers with the right tools with the right systems with the right

14:31data so that we can create the content we want for our readers to battle fake news to be able

14:39to let

14:39people go do a deep dive on the facts that matter to them to make things more engaging yes i

14:45think being able to

14:47create that would become more and more important over time because uh at the current age and not

14:52just for ai but even with the way some platforms work now where people talk about uh ai slop or

14:59brain rot

15:00all the more quality content matters but quality content to become engaging to matter needs a platform that can

15:09create real engagement okay because not everyone is going to buy a book not everyone's going to read

15:15long form in its current form now we need to make it engaging we need to allow our editors to

15:20create the

15:20story they want to tell so that people will read it end to end and go to the next story

15:25and the next story

15:26and learn more about what matters to them okay well i i just want to second what miss adela said

15:33um

15:33i i really love the emphasis on um preserving human stories but just making it more efficient

15:39and reaching people um i love it because it means that pt summit is not changing what publishers do

15:46but strengthening how they do it yeah and we're definitely excited to see how this would go for

15:54summit media and for pep especially me right yes yes so that wraps it up um we've covered everything

16:01thank you once again thank you so much thank you howard and thank you adela thank you okay thank you

16:07thank you once again um this is fk bravo and racial ciazon and this is pep live thanks for watching

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