Webisode 2 of the Dodge Ram Challenge, in which four teams face-off in a a first-of-its-kind reality competition directed by Tony Scott.
A multi-part webisode series produced by BBDO and directed by Tony Scott (director of Top Gun and brother of Ridley Scott). The Dodge Ram Challenge is essentially a reality show where four two-person teams compete in a series of four races in new Dodge Ram pickups. The teams are each composed of men from a single profession: contractors, cowboys, firemen and military. The races involve extreme challenges of the sort often seen on television advertising - except that they are navigated in stock Dodge Rams with real people driving. The campaign is viewable by webisodes but Chrysler is using significant advertising to drive traffic, including a major presence on NFL football.
Be the first to comment