00:12Every product has a story long before it reaches your home.
00:16We are taking you inside the creative lives, facilities, factories and innovation hubs in China
00:22to discover its people, technology and engineering behind its latest smart home appliances.
00:28Known worldwide for its display technology, TCL has expanded far beyond televisions,
00:35building a connected ecosystem of smart home appliances that includes air conditioners, refrigerators and washing machines.
00:44At the heart of that growth is a focus on user-first design.
00:48Since 2020, TCL has earned more than 100 international design awards,
00:54including Germany's prestigious IF and Red Dot Design Awards.
00:59During a recent media visit to the TCL air conditioner Guangzhou Intelligence Manufacturing Base,
01:05the scale of AI-powered manufacturing was on full display.
01:10An AI Comprehensive Intelligent Command Center processes real-time data from more than 100,000 Internet of Things sensors,
01:19optimize production, scheduling and operations across the factory.
01:23This factory is our first-time AI-powered factory.
01:29We are in the design and design stage,
01:31in the design and design stage,
01:33in the design and design,
01:33in the design and design,
01:35in the design and design,
01:36We have increased about 41%.
01:39We have increased about 41%.
01:39This land is 303 meters.
01:42In the foundation of the land,
01:46we have increased about 1倍.
01:48We have increased about 800,000,000.
01:53Inside the factory,
01:55precision begins with the smallest components of the air conditioner.
01:59In the heat exchange workshop,
02:01a fully automated production line handles punching,
02:05threading and tube expansion in a single process,
02:08completing one unit every 22 seconds,
02:11while maintaining high precision and consistency.
02:14Further along the production line,
02:1627 CNC pipe bending machines use high precision forming technology
02:22to ensure consistent bending angles and accurate component shaping.
02:27The piping components are then assembled using automated welding equipment
02:32with precise control of gas and oxygen flow,
02:35helping achieve a welding qualification rate of 99.99%.
02:41Together, these automated processes help TCL
02:44maintain consistency and reliability across every unit,
02:48while reducing the room for human error during production.
02:53Automation is paired with multiple quality inspections,
02:56while research and development teams tailor products
02:59to meet the needs of consumers in different markets.
03:03Hey, TCL.
03:05Hello.
03:06I feel hot.
03:09Reduced to 24 degrees.
03:13Refrigeration is another area where TCL is focusing on everyday challenges.
03:19It's minus 40 degree deep freezing technology,
03:22rapidly freezes food to reduce ice crystal formation,
03:26helping preserve moisture, texture and nutrients.
03:29To meet the needs of urban households,
03:32the company has also developed ultra-thin insulation
03:35that creates more storage space
03:37without increasing the refrigerator's external size.
03:40In this space, a new archaeological storage space
03:43has more storage space.
03:46For example, a new storage space
03:50and the storage space in a storage space
03:51has more storage space,
03:51in many different sources.
03:54And there are more storage space,
03:56in many different applications.
03:59There are many features
04:00that have offered multi-story space,
04:01and be included with larger storage space.
04:10For washing machines, TCL has prioritised performance in humid climates.
04:16Products are developed and tested in 10 specialised research laboratories and 86 testing stations with innovations,
04:25such as a larger 540mm super drum that improves cleaning while reducing wear on fabrics.
04:33The company says ESG is also becoming an increasingly important part of its manufacturing strategy.
04:39At TCL, we are responsible for the social response as well as we need to keep our business sustainable and
04:49be consistent.
04:50So we mainly focused on everything about ESG all over the world, not only China but also Asia-Pacific, Europe
05:00and Latin America.
05:01And just as I mentioned before, the ESG is a topic that we need to be responsible for the social
05:13requirement.
05:15And I cannot say we have done a lot of good things in ESG, but what we can guarantee is
05:27we are always trying to figure out the best way to guarantee we are on the way to the ESG
05:35and the social response as a TCL home appliances to the society.
05:43TCL has also introduced a turbo wash mode for Southeast Asian households, shortening wash cycles while reducing water and electricity
05:51consumption.
05:53Higher-end models feature generative AI, which automatically adjusts washing settings based on load size and the level of soiling.
06:01Beyond home appliances, TCL continues to build on the display technology that first established its global reputation.
06:10The screen is at the heart of every television and TCL has a major advantage through its own display manufacturing
06:17arm, TCL CSOT.
06:19Its 55-inch and 98-inch panels rank among the world's highest in market share, giving TCL greater control over
06:28one of the most critical components of its TVs.
06:32At the forefront of TCL's display technology is SQD Mini LED, designed to deliver more precise light control and a
06:41superior viewing experience.
06:43The flagship X11L features up to 20,736 precise dimming zones, allowing the screen to control brightness more accurately across
06:54different areas of the picture.
06:57The X11L delivers peak brightness of up to 10,000 nits, alongside up to 100% BT-2020 white color
07:06gamut for vivid and detailed images across different types of content.
07:11Compared with OLED, TCL highlights SQD Mini LED's longer lifespan, higher peak brightness and stronger color performance, alongside more precise
07:21light control and a slimmer overall design.
07:24TCL's Mini LED technology is also backed by industry certifications and patents including CVIA and CVIA SQD Mini LED certifications.
07:37TCL's success in Mini LED is backed by years of investment in technological research and development.
07:44With more than 70 billion yuan invested over the past five years, 47 R&D centers worldwide and a team
07:52of more than 1,000 technical experts and engineers,
07:55TCL continues to refine its technology through rigorous laboratory testing and constant product innovation.
08:03This strong R&D capability and sustained investment in innovation have been key to TCL's technological leadership,
08:12helping the company rank as the world's number one Mini LED TV brand by shipment market share in 2025.
08:20From AI-powered factories to user-focused innovation, TCL is combining smart manufacturing with practical technology
08:29to develop appliances designed for the needs of modern Malaysian homes.
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