00:00Bueno, FIFA 4 Enterprise, o FFE, es un propósito, un propósito, un propósito, es parte de un proceso democrático, un
00:12proceso de consultación y, sobre todo, es una oportunidad, pero no una obligación, y, como he dicho, es un proceso
00:23de consultación.
00:27If, and only if, it is approved by the majority of our 211 member associations and the FIFA Council, it
00:36would be a FIFA-owned and controlled subsidiary consolidating FIFA's commercial and event operations.
00:46It would simply commercialize and organize all FIFA-owned competitions, along with sponsorship, broadcast, licensing and new venture, for the
00:57benefit of FIFA's 211 member associations,
01:02however, unlocking previously uncaptured commercial value.
01:11Too little of football's growing commercial value reaches the parts of the game that need it most.
01:21Capturing that value requires additional expertise, additional insight, distinct from governing and developing the sport.
01:30FIFA has been transformed over the past decade through sweeping governance reforms and a major expansion of development and competitions.
01:45Strengthening the commercial side of the game is the natural next step in this evolution.
01:52So, we believe that the FFE proposal would unlock the sport's potential in every corner of the world, across men's,
02:07women's and youth's football.
02:10In the next forward cycle alone, distributions would rise from $8 million per MA to $20 million.
02:19Additionally, each MA would also have the option to access a further $20 million through the FIFA Fast Forward program,
02:28taking the potential funding to $40 million per MA for this next cycle.
02:37It is a golden opportunity to turbo-charge the development of the game globally.
02:47But again, it is just an offer, not an obligation, and we are having the fiduciary duty to do so,
02:58and we are here to discuss it with everyone.
03:03Well, the fans, they remain the cornerstone of the beautiful game, and the sport they watch and love will not
03:14change.
03:15FIFA obviously continues to govern football without any external interference, and the flagship tournament it organizes, like the FIFA World
03:29Cup or the FIFA Women's World Cup, will always remain.
03:36More revenue returned to the member associations means more investment in better pitches, stronger national teams, and more pathways for
03:50young girls and young boys everywhere in the world.
03:56We care about everyone.
04:00So the benefits of sustained investments, they are already visible.
04:06A decade of raising support through FIFA Forward helped nations like Capo Verde, Curaçao, Jordan and Uzbekistan reach the FIFA
04:16World Cup for the very first time.
04:19We want to help creating the next Capo Verdes.
04:27Fans from the corners of these four countries of the world and many, many other fans from everywhere in the
04:35world would gain immeasurably from this game-changing potential,
04:43because it will transform football in their countries.
04:49But again, it is simply a choice for our members.
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