00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Apple shares rose in Monday pre-market trading as broader U.S. equity futures
00:07advanced ahead of the company's quarterly earnings report later this week, according to Benzinga.
00:13Investors are closely watching Apple's artificial intelligence strategy,
00:17which differs from rivals by focusing on AI features
00:20delivered through its installed base of consumer devices
00:22rather than developing large foundation models.
00:26Evercore iSci analyst Amit Daryanani told CNBC that Apple's focus away from foundation models
00:32could reduce AI spending and leave more cash available for shareholders.
00:37Needham analyst Laura Martin said the move could deliver exceptional returns
00:42or create an existential risk, and she believes the company made the wrong choice.
00:47Investors are watching whether Apple intelligence can accelerate iPhone upgrades
00:51with replacement rates and demand in China serving as key indicators.
00:55Apple is scheduled to report earnings on Thursday, July 30th.
00:59For all things money, visit Benzinga.com.
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