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Episode Description:
Seoul's priciest apartments are climbing back toward record highs — even as deal volume collapses.
A unit in Apgujeong's Sinhyundai complex sold for 10.5 billion won this month, recovering most of its post-tax-crackdown losses. Meanwhile, land-transaction permits across Gangnam, Seocho, and Songpa have fallen by roughly 60% since April, as buyers and sellers wait out an upcoming tax reform announcement. Several banks are also cutting off mortgage broker channels to manage lending quotas, adding another layer of friction for buyers.

Sources:

압구정 현대 다시 100억 넘었다 — Seoul Economic Daily, 2026-07-21
경남은행, 주담대 모집인 접수 9월 실행분부터 제한 — Seoul Economic Daily, 2026-07-21

About AI PRISM:
AI PRISM is Seoul Economic Daily's WAN-IFRA award-winning newsroom AI series, delivering Korean economic news adapted for global audiences. Episodes are produced with AI assistance and reviewed by a human editor.

Tags:
#SeoulRealEstate #Apgujeong #KoreaProperty #LuxuryHomes #GangnamDistrict #MortgageRegulation #KOSPI #AIPRISM #SeoulEconomicDaily #WANIFRA

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00:02you're listening to AI prism from Seoul economic daily before you sign anything in Korea's property
00:08market the numbers just changed a single unit near Seoul's Apkujong district crossed the 10
00:16billion one mark again this month meanwhile government approval filings for luxury property
00:21deals dropped by more than half and Seoul's biggest banks are quietly cutting off a whole
00:27channel for mortgage applications here's what's really happening beneath the surface it's Wednesday
00:33July 22nd let's look at what's happening in Korea's property market Seoul's luxury apartment
00:38market cooled sharply after a capital gains tax crackdown on multiple property owners this spring
00:44prices dropped then began climbing back as sellers absorb the initial shock now buyers and sellers are
00:52both waiting on a tax reform announcement expected later this month here's what the numbers show a
00:59unit at Apkujong's Shin Hyundai 11th complex sold for 10.5 billion won on July 13th that's up from a
01:06low
01:07of 9 billion won in late April though still below December's peak of 12.8 billion won transaction
01:14volume in Gangnam district fell to 108 land permit filings this month down from 507 in April a drop
01:22of nearly 79 percent Songpa and Sochou districts saw similar declines with combined Gangnam area filings
01:29down roughly 60 percent since spring despite the slowdown in deal volume price resilience at the
01:35very top of the market remains intact with several complexes setting new record highs last month so what
01:43does this mean for buyers weighing a purchase this year earlier we said transaction volume was cut in half
01:49here's what that actually means for you sellers are holding firm on price even as fewer deals close
01:55so waiting for a discount may not pay off the upcoming tax reform announcement is the real trigger
02:01expect the standoff to break once details are public mortgage brokers at multiple banks are also being cut
02:08off from new loan applications so financing through non branch channels is getting harder by the week
02:13that's today's ai prism real estate this episode was produced with ai assistance based on soul economic
02:21daily reporting and reviewed by a human editor ai prism is a juan ifra award-winning series we'll be back
02:29tomorrow you've been listening to ai prism from soul economic daily
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