00:00What do you think it is about horror right now that is really clicking with audiences?
00:03I mean, I think weapons is a really great archetype to look at where it's like
00:07marketing for horror films is next level right now. And it is the most risk-taking genre that
00:14we have. I think it is the most sophisticated audience that we have. And they're so hungry
00:19for unique stories and interesting takes on old pieces of IP. And I think they just are desperate
00:25to be satiated like myself. And so when something comes out, that's like, I remember there was this
00:30giant billboard for weapons with just a time on it and like the giant gun. And I was like,
00:34what the hell is that? Like, it's so much more inventive than I think any other genre is. And
00:38I think other genres should take a look at that and kind of key into it. Look at Smile when
00:42they
00:42put Smile out. They had them all sitting in audiences and smiling. I think we're just
00:46taking more risks in that genre in general. And I think we should be looking at that as a major
00:50whole as an industry and say, if we're doing that so well in this genre, how do we take that
00:55and
00:55apply it in other genres?
00:56How do we take that and apply it in other genres?
00:56I hope you're in that genre. You can be looking at that from what makes it really easy to
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