00:00What do you think it is about horror right now that is really clicking with audiences?
00:04I mean, I think weapons is a really great archetype to look at where it's like marketing
00:08for horror films is next level right now.
00:11And it is the most risk-taking genre that we have.
00:15I think it is the most sophisticated audience that we have.
00:18And they're so hungry for unique stories and interesting takes on old pieces of IP.
00:24And I think they just are desperate to be satiated like myself.
00:27And so when something comes out, that's like, I remember there was this giant billboard
00:30for weapons with just a time on it and like the giant gun.
00:33And I was like, what the hell is that?
00:35Like, it's so much more inventive than I think any other genre is.
00:38And I think other genres should take a look at that and kind of key into it.
00:41Look at Smile when they put Smile out.
00:43They had them all sitting in audiences and smiling.
00:44I think we're just taking more risks in that genre in general.
00:48And I think we should be looking at that as a major whole as an industry and say,
00:53if we're doing that so well in this genre, how do we take that and apply it in other genres?
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